As part of the Customer Strategy Group, the Strategic Planner will work closely with all levels of the agency! You should be able to generate insights, write inspiring creative briefs, develop intelligent presentations and make the complicated simple for internal teams as well as for clients. You will also need to be able to tell AND sell a story from the insights generated to create strategy. It is imperative that you are comfortable working in the interactive and CRM space. You will need to work closely with the Analytics team and derive actionable insights from raw data. The expectation is also that you will be able to run a piece of business without a lot of supervision.
* Define and understand the core target audience opportunity
* Demographic, psychographic, behavioral and attitudinal
* Creative brief writing, developing messaging hierarchy
* Apply insight to shape more relevant, personal communications
* Brand idea, architecture, positioning, and value propositions
* Provide clear, compelling creative direction
* Stay current and connected to popular culture
* Trends, insight, and foresight
* Be a planning ambassador for the agency's planning philosophy
* 4year degree required; preferred areas of study include Liberal Arts or Social Sciences; MBA also a plus
* 5+ years of account/strategic planning experience at an agency
* SMB, CRM and digital experience highly preferred
* Be research ambidextrous; understand how to apply qualitative & quantitative learning
* Digital savvy and know to harness the power of social media to draw insights
* Have critical thinking skills- analytical, creative, and lateral
* Make the complicated simple
* Must have concise, focused writing expertise; professional presentation skills are mandatory
* Flexibility to work irregular hours and, likely, more than 40 hours a week
* Travel will be required – 25%
Characters welcome – so if you’re quirky and like to enjoy your time at work, that is a plus
Passion required. Traditionalists and the timid need not apply.
Javelin is an Equal Opportunity Employer
Javelin operates within a collaborative framework encompassing multiple investigators and practitioners with a wide variety of expertise....