Senior Vice President, Head of Advisor and Channel Marketing
LPL Financial Services - San Diego, CA

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Responsible for
leading the External Marketing team that assists internal business
partners in translating their business needs in to strategic, integrated
internal and external marketing communication solutions. The team works
closely with the Marketing Delivery team to ensure that overall
messaging is consistent with business partners goals/objectives and is
aligned with LPL’s strategic plans.
  • Provides
    strategic guidance to senior business leaders in the development of
    their business and marketing strategies and develops marketing
    communication programs that maximize business partners opportunities.
    Meets regularly with business leaders to understand their business
    priorities and challenges and counsels leaders on how to build effective
    marketing and communication plans. Establishes service level agreements
    with business partners and regularly checks-in to ensure expectations
    are being met.
  • Sets
    the strategic direction for the External Marketing team in alignment
    with the needs of the business partners including development of annual
    strategic communication plans and project timelines, allocating
    resources across projects, reviewing and approving project proposals and
    developing and managing project budgets. Provides leadership to the
    team through hiring, coaching and development of staff.
  • Guides
    the development of communication activities including an efficient
    traffic management system and special projects/initiatives in
    partnership with other Marketing teams. Reviews communications to ensure
    that overriding positioning and strategy of business partners is
    executed within the communication standards/guidelines. Identifies areas
    for improving communication strategies and coordinating the
    introduction of new initiatives to improve and coordinate internal
    communications.
  • In
    coordination with the Chief Marketing Officer, develops an annual
    marketing and communication strategy that aligns with the business
    priorities of LPL and business partners.
Qualifications:
  • Bachelors Degree with a focus in Marketing, communications or related field)
  • 15 years of experience with a focus in Marketing within the financial services industry
  • Experience in developing a marketing model for financial advisors is preferred
  • Strong
    communication skills both written and oral with ability to present
    materials to the highest levels in the organization and serves as the
    recognized subject matter expert
  • Demonstrated ability to interact and influence senior leaders
  • Can create a communication strategy/plan that articulates that incorporates a business’s vision
  • Strong
    analytical skills with demonstrated ability to evaluate business
    opportunities and evaluate results against established objectives
  • Actively anticipates, identifies and manages risks within position scope and at the company
  • Expert
    consensus builder who drives change across initiatives within and
    outside direct accountability and evaluates solutions to the most
    complex business challenges.
We
offer an excellent salary and benefits package. Please login or create
an account to apply to this position. Principals only. EOE.

LPL Financial Services - 17 months ago - save job
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