The Shirman Group helps B2B technology companies grow revenue by offering and communicating greater value and relevance to key audiences, extending their company's reach into high-value customer segments and industries, and developing strong, mutually beneficial alliances. We have a singular focus is our clients' objectives, are passionate about solving complex problems creatively, and avoid "packaged services" and coockie-cutter frameworks.
Shirman Group consultants collaborate with our clients to design and deliver innovative solutions that drive revenue growth and raise shareholder value. We seek professionals with deep expertise and experience in their field who are big-picture thinkers with a love for meticulous execution and rapid, tangible results. Our consultants know how to work within and lead global teams, are highly creative problem-solvers willing to take initiative and risk, and are truly passionate about the quality and value they deliver to clients.
Develop go-to-market strategy for new services offerings, including identification of target audiences and accounts, deal structure, messaging and value proposition, sales model, pricing and packaging, and competitive approach.
Create marketing and sales tools for internal and customer audiences. Develop all content and work with the client’s design team to develop visual elements and oversee design and layout.
Program-manage internal communications, sales enablement, and lead-generation campaigns and collaborate as part of a client team to drive the market success of the offering.
Work with the client personnel to determine requirements and gather information about the offerings, and feedback on sales and marketing content
Ensure that new content and tools are made available to sales using client’s existing communication processes
Proactively identify opportunities to raise the value delivered by The Shirman Group, and contribute ideas and insights to assist fellow Shirman Group and Client team members·
Minimum 7 years in marketing in the enterprise technology or services industry, 2 years in large services or support organization.
Demonstrated experience creating highly professional sales and marketing tools, collateral, and training for direct B2B sales organizations (must show examples)
Experience developing value propositions and messaging for enterprise technology products and services
Understanding of various demand-generation and pipeline acceleration tactics and how and when to deploy them to grow sales
Superb writer and story-teller able to write concisely, clearly, and cogently without use of marketing jargon and to make technical content relevant to business audiences
Advanced presentation creation and data analysis skills that leverage your expertise in the use of Microsoft Office products
Comfortable within a dynamic environment with changing priorities, processes, and personnel
Familiarity with content management, information management, information governance, business intelligence, or related fields
Consistently producing high quality work and an attitude that “good enough” isn’t
Ability to diplomatically bring together client constituents with differing opinions and agendas to generate innovative and broadly accepted solutions
Extremely creative problem-solver willing to take risks and try out-of-the box approaches. (Must be able to provide examples of innovative marketing tactics or tools.)
Highly professional demeanor and communication skills
Experience working on virtual and international teams
Direct experience with marketing, sales, or operations in a support organization a plus
The professionals we hire are all experienced business people who are commited to the success of our clients and our firm. For that reason, our management style is to ensure that everyone has the contextual information and the resources to succeed, and then to get the heck out of the way.
We are a virtual team. Everyone works from home (or Starbucks, or the beach, or wherever) most of the time. Your work hours will be driven somewhat by client meetings and schedules, but are extremely flexible and can conform to your own prefernces and family or other commitments.
The Shirman Group - 2 years ago