Shooting Sports and Outdoor Product Expert
OpticsPlanet - Northbrook, IL

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Product Experts are responsible for the technical knowledge and support of OpticsPlanet, Inc.'s internal and external customers. The position calls for the ability to inform these customers of the features and benefits of the most technically demanding instruments represented in our vast product offerings. In addition, to help improve the overall customer experience, Product Experts share their passion for the products they service with other groups within the company via formal classroom training and informal one-on-one training. Primary Duties and Responsibilities
  • Help Sales/Customer Service agents achieve sales and profitability targets for various product segments, including but not limited to Tactical, Military, Law Enforcement, Hunting, and shooting sports
  • Answer incoming telephone and email inquiries regarding technical aspects of and suitability for specific application type inquiries from prospective and existing customers
  • Respond to customer product and technical inquiries by phone, fax and e-mail
  • Assist end-users in the understanding and utilization of the equipment by providing appropriate technical application expertise
  • Follow up with suppliers and customers on product specifications
  • Respond to questions from external sales customers and customer service team members
  • Conduct periodic product training seminars for team members and customers
  • Identify suitable products to replace backordered products
  • Work with IT and Web Development teams to ensure that technical product descriptions are correct
  • Contribute regularly to company user groups, discussion forums, and blogs
  • Manage and be accountable for a sample product account
  • Stay abreast of current marketplace trends
  • Use internal and external tools and resources to gather product specifications
  • Regularly contribute as a personality to YouTube and other internal & external filming projects
Qualifications, Skills and Requirements
  • Expert knowledge of shooting sports, law enforcement and/or military gear, related equipment including optics, as well as general outdoor gear
  • Minimum Associates Degree or related experience in a technical field
  • Minimum of 5 years combined experience in technical product sales or marketing
  • Knowledge of principles and methods for showing, promoting, and selling technical products and services
  • Technical abilities to conduct preventive maintenance, minor repairs, fault analysis, customization, and upgrades on customer equipment
  • Ability to work consultatively with customers to identify and select the most appropriate product for their particular application
  • Strong communication skills
  • Ability to handle phone calls, email, and instant messages
  • Ability to listen and understand as well as communicate information and ideas verbally and in writing
  • Knowledge of MS Office applications (such as Word, Excel, Outlook) and Internet browsers
  • Knowledge of online Internet forums, chat, and Internet community etiquette is beneficial
Personal Characteristics Candidate must be extremely comfortable in interacting with end-users who exhibit a wide range of sophistication levels. The position requires the ability to act as the intermediary between the customer, OpticsPlanet, and our suppliers and vendors. The ultimate goal is to delight the end-user by delivering the perfect tool to him or her in a timely and cost effective manner.

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