Social Media Coordinator
Bonnier Corporation - Winter Park, FL

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The Social Media Coordinator will have responsibility for managing the execution of social media strategies and campaigns for Bonnier Corp.’s brands. This position is a part of Bonnier Corp.’s Audience Development group.

Responsibilities
  • Work in collaboration with brand-level digital editorial, sales and marketing teams to execute impactful social media marketing campaigns and content plans.
  • Recommend optimization tactics and partner with editorial/technical teams on social audience growth plans.
  • Provide guidance and best practices to brands teams for all social media channels.
  • Analyze KPIs and report on social media engagement metrics to provide a clear sense of value for social initiatives and drive towards defining ROI.
  • Assist in the management of social audience growth efforts, including development of strategic plans and management of monitoring platforms.
  • Maintain a comprehensive knowledge of trends and emerging technologies in the social media industry.
  • Work in partnership with agency, content, and technology partners in the execution of social media initiatives.
Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Requirements:
  • BA in marketing, communications or related area.
  • 1 to 2 years relevant work experience in developing/managing social media marketing initiatives and campaigns
  • Experience with social media management and monitoring tools, such as Hootsuite, Spredfast, Shoutlet, or Radian6.
  • Experience with Facebook application platforms, such as ShortStack, Wildfire, or North Social.
  • Understanding of web analytics, with hands-on experience with an analytics package preferred (i.e. Adobe Omniture or Google Analytics).
  • Creative problem-solving skills.
  • Ability to multi-task and prioritize projects.

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