The Social Media Manager will implement Esquire’s B2B Social Media Strategy, developing brand awareness, generating leads and encouraging product adoption. This role coordinates with the internal Marketing team to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.
Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services
Work with the product development team to ensure social media tools are kept up to date
Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
Manage presence in social networking sites including LinkedIn, Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Monitor trends in social media tools, trends and applications
3 – 5 years previous B2B social media experience
Strong project management and organizational skills
In-depth knowledge and understanding of social media platforms and their respective participants (especially LinkedIn, Facebook, Youtube, and Twitter) and how they can be deployed in different scenarios
Previous marketing or sales experience in the legal vertical a plus
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
Have a good knowledge of principles of SEO