Social Media Manager
Fire Station Agency - Los Angeles, CA

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Job Description:
The Fire Station is an in-house ‘full service’ agency
supporting all Roll Global LLC (www.roll.com),
businesses. Recognized throughout the industry for its
award-winning campaigns, the agency is dedicated to
creative excellence in all forms of media (television,
viral, print, outdoor and interactive) to build consumer
awareness and relevance across a wide range of Roll
brands. Fire Station operates as a separate business
unit within the organization, and is currently staffed
with advertising/design professionals. Fire Station’s
goal is to elevate the quality of creativity and
execution to compete against the nation’s premier
advertising agencies while offering an environment that
is far more entrepreneurial and fast paced than a
traditional agency. Fire Station is highly integrated in
direct brand development decisions with ownership,
business unit leadership and other key stakeholders.
The Fire Station is seeking a dynamic Social Media
Manager who can implement innovative social media
campaigns across multiple brands. This person will be
responsible for managing brand-level social media
execution and digital analytics.
The ideal candidate is ready to make an immediate impact
on the Interactive Team and has a proven track record of
community engagement and social media outreach. She/he
is a social expert who actively uses current social
networking platforms. The candidate is able to gather
data and metrics, and overlay their insights and
analysis.

Responsibilities:
  • Develop and manage social media campaigns that
inspire brand-consumer conversations and influence
conversion
  • Manage the day to day process of content creation
working with the design arm of the Interactive Team
  • Manage multiple editorial calendars, project plans
and distribution of content
  • Utilize third party analytics programs to monitor
consumer engagement and brand sentiment
  • Provide regular reports based on digital analytics
and consumer engagement
  • Build, foster, and renew strong relationships with
key clients and agency partners
  • Work with various departments including Public
Relations, Consumer Insights and Marketing
  • Work experience or training in advertising, Public
Relations, online marketing, or similar field
preferred
  • Buddy Media Platform and/or Radian6 (both now under
the Salesforce umbrella) experience a plus

Job Requirements:
  • Deep understanding of social media expertise at both
the strategic and execution level. The ideal
candidate will be a blend of Social Platform Expert,
Account/Analytics Manager.
  • Proven ability to use analytics and metrics to
define and optimize social media programs, and to
develop standardized ways of demonstrating
performance.
  • Ability to predict social media trends, and
translates technologies, and strategies into plain
English.
  • Understanding of how Public Relations, Customer
Service, Consumer Insights and Marketing apply to
the social ecosystem.

Basic Qualifications:
  • 3-5 years of experience working in social media,
preferably for a CPG company
  • Core competencies in content ideation, editorial
calendar planning, running online promotions,
project and/or analytics management skills
  • Extensive professional use of social media
  • Familiar with Buddy Media, Facebook marketplace ads,
Radian6, Google Analytics

Additional Skills / Desired Characteristics:
  • Excellent verbal and written communication
  • Comfortable working independently, taking lead on
projects and contributing in meetings
  • Self-driven to achieve goals and “get things done”;
dedicated work ethic a must
  • Bachelor’s degree required
Req. Code : 4004
Division/Department : Fire Station Agency