The Social Media Manager is a key member of the marketing team, responsible for strategic development of the Company’s social media brand and voice and the day-to-day planning, execution, and reporting for the Company’s social media presence.
In this role, the community manager will work closely with the cross-functional team to ensure ongoing operations of the network’s social media strategy. This position will report into a Marketing Director.
Social media strategy, development and implementation
Create own and manage an exciting and valuable content experience for community across multiple platforms and brand/show pages through the daily social media editorial calendar
Grow and foster engaged social media communities while supporting Travel Channel in achieving its business objectives
Create and execute series specific social content strategies
Develop relationships with social media vendors and platform contacts
Analyze and track campaign performance, making real-time recommendations based on KPIs and dashboards.
Evaluate new platforms, tools, and techniques to position the Travel Channel brand for growth
Work cross-functionally with key stakeholders (e.g., Digital, Marketing, PR, Business Development, Ad Sales, etc.) to:
Develop strategies, tactics and editorial calendars to support business priorities in social media; advise on social media integrations into business priorities
Procure unique content to support social media efforts and initiatives
Share community feedback, identify potential issues, manage day-to-day responses, as well as strategize for long-term issues management
Collaborate with TravelChannel.com to manage social media asset requests and implement social media integrations
Oversee social media products available for sponsorship, including calendar, creative execution and reporting
Knowledge, Skills and Abilities:
Active and engaged participant in social media
In-depth knowledge of social media platforms and their users (Facebook, Twitter, Google+, Instagram, Pinterest, tumblr etc.)
Passion for social media and intense curiosity about the future of how consumers interact with each other, consume and engage with content, and develop affinity for brands online
Savvy and knowledgeable about current social media trends and innovations
3 – 5 years minimum social media strategy and marketing experience (major brand preferred)
Proven experience in strategic planning and effectively managing and executing marketing programs
ITR is an Equal Opportunity Employer.
ITR (Information Technology Resources) - 5 months ago