Social Media Manager
RBC Ministries - Grand Rapids, MI

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Job Title: Social Media Manager

Work Team: Marketing Job Code: Exempt, fulltime with benefits

Position Summary

The Social Media Manager will implement the Ministries Social Media Strategy, developing ministry brand awareness to generate inbound traffic and engagement. This role will act as a liaison between marketing and the various Ministry Efforts to support their respective missions, ensuring consistency in voice and cultivating a social media network.

Essential Functions

  • With the Director of Marketing, plan, manage, coordinate, and execute all social media programs and initiatives.
  • Analyze and evaluate both existing and potential social media activities and strategies.
  • Conduct, gather, and analyze market research to determine social media opportunities and competitiveness.
  • Identify, interpret, and capitalize on social media trends.
  • Achieve targeted results and ensure timely and effective execution of social media tactics and programs.
  • With the Research Analyst Manager develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required.
  • Participate and initiate online conversations across a variety of channels (YouTube, Facebook, Twitter, content landing pages, etc.).
  • Collaborate with internal stakeholders (ministry efforts, brand managers, etc.) to provide support for their initiatives.
  • With the Research Analyst Manager, measure the success of social media activities and report the results to the Director of Marketing and management.
  • 10. Use social listening tools to monitor online conversations.

    11. Create, maintain and execute a social media editorial calendar and posting


    12. May be responsible for contributing to the development and execution of Google

    AdWords campaigns with the goal of driving traffic to the various web sites.

    13. Follow established processes, suggesting improvements as needed.

    Study or Knowledge and Experience:
    Bachelor’s degree in marketing or business
    Four years practical hands on experience in web marketing required
    Must be capable of coordinating multiple marketing efforts and keep track of the details of several simultaneous projects.
    · Must be capable of strategic and tactical planning within a marketing efforts framework.
    · Demonstrated ability to be a self-starter and show initiative in dealing with other individuals/groups/vendors.
    • Excellent and diplomatic oral/written communication skills including negotiation skills as needed.

    Dates posted: December 11 – 18, 2012

    RBC Ministries - 21 months ago - save job - block
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