Social Media Specialist - Sacramento, CA

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Position Description

About StudentsFirst

We are a national grassroots movement of more than 1 million parents, teachers, students, administrators and concerned citizens mobilizing for one purpose: to put the laws and leaders in place to make students the focus of and ensure America has the best schools in the world.

We believe that we've been doing things the old way for too long. Pitting the interests of the grown-ups in the system against one another, for example, rather than focusing on real solutions. No one won. And students lost. In too many American schools, current laws, policies, and practices are putting adult interests ahead of students. The result is an increasingly broken education system that, if not corrected, will keep America from leading in the increasingly competitive global marketplace. It's time for a new approach that puts students' interests at the center of education policy.

We are channeling the energy of our members to produce meaningful results on both the local and national level. We are working with bipartisan state legislators to create laws and policies that put the needs of students above any other interest in the system. Our members are pushing for reforms that will elevate the teaching profession and improve teacher and principal quality, empower parents and improve the governance and financial strength of school districts. Together, we’ve already helped pass more than 50 new policies in half a dozen states. We have helped improve education systems affecting millions of students. We’re transforming public education to ensure great teachers and great schools for all of our kids. StudentsFirst was founded in 2010 by former Washington DC Public Schools Chancellor Michelle Rhee.


The Social Media Specialist will utilize the latest insights and trends in the social media space to promote the mission, vision and activities of StudentsFirst and to drive membership. The Social Media Specialist will report to the Internet Engagement Manager and will collaborate with other organizational groups under the direction of the Internet Engagement Manager.

Develop campaigns that incorporate social media techniques to generate visibility for StudentsFirst, promote the StudentsFirst policy agenda, recruit new members, increase website traffic and connect education reformers ;

Develop the digital/social media portion of new initiatives;

Manage social media channels, including Facebook, Twitter, LinkedIn, Google+ and the StudentsFirst blog to communicate relevant and timely content, correct misinformation, and engage supporters;

Identify and report on social media trends and experiment with new and alternative ways to leverage social media activities to increase CEO and organizational visibility, such as live tweet events;

Support the StudentsFirst brand by ensuring that positive messaging is maintained in online community and establish consistency of messaging;

Track and monitor the success of online initiatives (i.e. impressions, reach and influence) and measure the impact of social media on membership recruitment and participation;

Cultivate and manage relationships with reform minded on-line presences, e.g. bloggers;

Help amplify organizational message through external on-line outlets;

Train and support internal staff to represent StudentsFirst with personal social media accounts.

Requirements Include:
Bachelors degree with at least 2 years working in a social media or online communications roles, preferably in an advocacy context;

Experienced user of all major social media sites and tools (Facebook, Twitter, blogs, etc.);

Familiarity with leading bloggers and techniques to identify bloggers and influence them to proliferate StudentsFirst’s message;

Passion for new media that will be infectious among co-workers, SF members and external audience;

Proficiency in Apple based technology/tech-savvy;

Excellent verbal and written communication skills;

Passion for improving public education for all kids and closing the achievement gap;

Knowledge of current education reform policies and issues such as charter schools, standardized testing, performance-pay for teachers, etc.

About this company
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