Work cross functionally to define, package and market solutions, and will work with business owners to prioritize and schedule market introductions. Own the building, monitoring and optimizing successful campaigns driving on-going awareness and demand. Deliver large amounts of creativity, leadership and business sense as well as a passion about the future of digital media.
Demand generation – develop the strategy and manage the marketing programs that drive demand for Ooyala products
Product launch – plan the launch of new products and releases and direct the cross-functional implementation of those plans
Sales enablement – communicate the value proposition of Ooyala products to the Sales team and develop the tools that support the selling proposition and process
Communications - Collaborate with Product Management and Corporate Communications teams to develop compelling product messaging and positioning successfully communicating product/solution value propositions.
Products and Solutions - Collaborate with product management on product strategy and roadmaps, including pricing.
Leadership – direct management of solutions marketing team, strong cross-functional influence and leadership required
6+ years demonstrated success launching/managing products or brands. Must be able to ramp up quickly on new technologies and competitive landscape.
Direct experience managing high-performing teams
Solid command of core marketing disciplines
Strong project management capabilities and proactive, results-oriented approach.
Self-motivated; ability to work independently and within a team. Strong decision maker will superior initiative.
Excellent communication skills. Ability to comprehend technical data and translate information into actionable messages for a non-technical audience.
Demonstrated leadership with the ability to build consensus while driving decision making throughout the organization
Knowledge/experience in online video industry and/or online advertising is a plus
B.A. or B.S., MBA preferred
Ooyala - 2 years ago