Specialist, International Media Distribution
NBA - New York, NY

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Seeking a Specialist in the International Media Distribution department. The Specialist will be working closely with the International League Pass product and marketing managers. While exposed to all areas of product management, the role has a strong emphasis on analytics.

Major Responsibilities
• Become fluent with all areas of International League Pass (ILP) e.g. Strategy, Product, Pricing, Packaging, Marketing, Financials. Understand ILP position within the organization and its relationship with other NBA departments.
• Report and track International League Pass performance
• Report and track sources of traffic and conversions to NBA ILP web portal, Intl. NBA Game Time App and ILP connected devices
• Draw conclusions from the reported data
• Develop financial budgets, projections and tracking for ILP
• Assist in the development and marketing of ILP digital experience across online, mobile, OTT and other emerging media platforms
• Understand marketplace trends, new products/technologies and consumer behavior to spot opportunities
• Coordinate with external vendors and internal stakeholders to drive product growth
• Research and evaluate potential vendors for ILP
• Work with regional representatives to formulate product ideas and rollout plans
Required Skills/Knowledge
• Second language fluency
• Ability to gather and analyze data from a variety of sources, draw conclusions and act on findings
• Fluency in data analytics. Google Analytics. SQL an advantage but not required
• Fluency in Office package. Excel, Powerpoint and Word
• Ability to work cross-functionally in a global, matrix organization
• Proven track record in managing multiple projects, setting priorities and meeting deadlines in a fast-paced work environment
Experience Needed
• Minimum of 3 year of experience with data analytics and/or digital media
• Understanding of media landscape including key players and trends, preferably an active user of consumer internet technologies such as social media, mobile web/apps, etc.
• Understanding of web and mobile technologies preferred
• International experience or knowledge preferred
• Prior media or sports experience a plus
• Understanding of media rights landscape a plus
Educational Background Required
• Bachelor’s Degree