Support the initiation, development and implementation of marketing initiatives for all FMI branding, services, events and programs.
Essential Job Functions:
Work with Director to support formulation and execution of short- and long-term organizational, research and event-related marketing plans and budgets.
Create marketing plans and execute plans to promote the purchase of FMI research reports.
Work collaboratively with creative and production teams to develop and coordinate effective promotional/marketing materials. Tasks to include: project coordination, print production, mail house coordination, list development, e-marketing, design production, writing, editing, proofing, website development, mobile media marketing, social media, and advertising.
Support identification and pursuit of opportunities for promotion of FMI through a variety of marketing vehicles.
Support work on market condition analyses; support member research data analyses; support FMI marketing/promotions activities; help identify trends and opportunities; and, contribute to recommendations for initiatives and programs.
Support relationships with outside resources and agencies.
Normal office environment requiring use of typical business equipment (e.g., computer, telephone, fax, copier, security system). Ability to travel to events to perform work on-site.
Education, Skills and Experience:
College degree or equivalent experience required. A degree in marketing is preferred.
Minimum of 2 years of prior professional work experience, including at least 1 year directly and specifically related to the position.
Computer and internet expertise with and excellent working knowledge of Microsoft Office products, including Word, Excel and PowerPoint.
Strong knowledge of social media platforms
Strong customer service and team orientation.
Strong writing, editing, proofreading and communication skills.
Excellent interpersonal communication skills.
Self-directed with excellent time and project management skills with an ability to organize, prioritize, and accomplish multiple tasks with strict attention to detail and with minimal supervision.
Food Marketing Institute - 5 months ago