Sports Marketing Specialist
Specialized Bicycle Components - Morgan Hill, CA

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POSITION Sports Marketing Specialist

REPORTS TO Global Sports Marketing Manager

SUMMARY Specialized seeks a highly motivated cycling enthusiast with at least 3 years of experience and a stellar track record in cycling-specific team/athlete marketing and logistics planning and implementation to develop and execute Sports Marketing strategies and build relationships that are in alignment with Specialized’s goals and key marketing objectives.

  • Manages USA-based Sports Marketing Programs
    • Plans team schedule
    • Hires and manages contract mechanics and soigneurs
    • Books team space at races
    • Registers riders and coordinates with USA Cycling and Race promoters
    • Ensures team is 100% race ready at all major events
  • Scout talent for mtb, road & triathlon both on and off course. Athletes and teams must share the same philosophy as Specialized and strongly believe in the product so they can be advocates for the brand
  • Research and evaluate programs in that will grow the Specialized brand
  • Manages relationship with USA Teams, Athletes and Grassroots Marketing Programs
  • Links programs into Specialized dealers and key events with a focus on the following programs: Factory Mountain Bike Team, Junior Program(s), Specialized Masters team, Xterra Grassroots Team, and Triathlon Program(s)
  • Ensure proper representation of Specialized
  • Forecast, order, distribute and track all products required for teams and individual athletes
  • Provide support to team/athlete with product, marketing materials and Specialized product training
  • Negotiate and execute on contracts with athletes and supplier partners
  • Manage all communications, schedules, and budgets for the sports marketing programs
  • Must have a high level of understanding in mountain bike racing and triathlon
  • Must have experience negotiating and executing contracts
  • 3+ years working within the cycling industry
  • Must be able to closely manage a budget and create a matrix for ROI
  • Must be extremely detailed, organized and excel in follow through
  • Proficient computer skills, including excel and Microsoft Word
  • Well-connected within the competitive cycling community
  • Excellent written/verbal communication skills: copywriting and proofreading skills a plus
  • Works well under tight deadlines; multi-tasker who thrives in a fast-paced work environment
  • Travel approximately 30% of the time (12-15 trips per year)
T hink you have what it takes? Tell us about it! Pull together a 1 min. (approximately) video on why you are Specialized and submit the link in your application materials below.

Specialized Bicycle Components - 20 months ago - save job
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