Sr Analyst, Business Analytics
IGS Energy - Dublin, OH

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JOB SUMMARY

The Senior Analyst, Business Analytics is responsible for assessing business and marketing performance and providing insights into customer needs and behavior.

PRIMARY RESPONSIBILITES:
1-Analysis of marketing and business effectiveness and efficiency for each of the marketing tactics employed by IGS, including but not limited to:

  • Providing daily, weekly and monthly reports and insights (Dashboard, Scorecards) of business results, including Retail sales/enrollments, call center results and marketing results
  • Direct sales results (enrollments by partner, by utility, by rep)
  • Outbound telemarketing results (enrollments by partner, by utility, by rep)
  • Direct Mail results (response and enrollment rates, response curves and acquisition costs)
  • Radio results (enrollments by personality, acquisition costs)
  • Digital/interactive/social media results (enrollments by source, other metrics TBD)
2-Insights into customer behavior such as acquisition channel preferences, attrition, and product usage for optimizing marketing strategies and supporting general business decisions. Key projects include:

  • Attrition by utility, marketing tactic, and product/offer
  • Rep analytics: Assessing effectiveness of partners and their associates, especially Direct and OB telemarketing reps for attrition
  • Customer profiles and segmentation: understanding who IGS’ best customers have been and could be and identifying tactics and messaging to better target and communicate to these segments
  • Provide profiles and segmentation of Prospects - work with vendors/partners to develop targeting and test targeting models
3-Develops and maintains longitudinal forecasting models to provide expected outcome of marketing activities, including weekly variance reporting and annual budget development

4-Gathers, analyzes and interprets a wide variety of underlying data to support business, customer and/or financial objectives.

REQUIRED SKILLS

  • Strong computer skills including SQL, Excel, Word, Access, PowerPoint and web-based business intelligence applications (SPSS or SAS)
  • Experience with Omniture, Google Analytics or similar web tracking tool.
  • Ability to interact with both technical and business peers to manage sales campaigns.
  • Experience with Email campaigns, Exact Target or similar email functionality.
  • Proven verbal and written communications skills.
  • Strong interpersonal communications skills. Active listener.
  • Strong project management skills
  • Able to establish rapport quickly either face to face or over the phone.
  • Strong presentation skills, including experience communicating business and marketing recommendations
  • Ability to work independently without close supervision but also work collectively with others both internally and externally.
  • Ability to work well in cross functional teams and influence without authority.
  • Ability to meet deadlines consistently and work effectively under pressure. Good follow-up skills. Attention to detail with high work accuracy.
  • Results oriented and customer centric focused.
  • Flexible and able to adapt to on-going change.
MINIMUM EDUCATION & EXPERIENCE

  • Undergraduate studies in Marketing Research, Marketing, Mathematics or Social Sciences. Masters in statistics, economics, finance or mathematics preferred. Related fields may include: CIS, MIS, Applied Statistics, Web Analytics, Web Marketing
  • 5+ years’ experience in marketing or business analytics required.

IGS Energy - 2 years ago - save job - block
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