includes TurboTax products, the nation’s best-selling do-it-yourself tax software, and Quicken and Mint products, the leading personal finance solutions. We empower people to get great money outcomes with ease.
Come join Intuit as part of the Consumer Group team as a Sr. Marketing Manager, Direct Marketing. We are looking for creative problem solvers with a passion for innovation to join our team and revolutionize the way the world does business.
Manages any combination of Consumer Group brands including Turbo Tax and Quicken marketing campaign strategy including developing integrated channel, offer and end to end operational strategy via behavior based triggered targeting and customer segmentation. Drives ROI positive go to market programs leveraging email, direct mail, targeted landing pages, test offers, predictive analytics, customer data and in-product marketing behaviors.
Responsible for prioritization/optimization of new and existing infrastructure to support end-to-end operational implementation of Direct Response programs by sizing revenue opportunities, influencing and securing resources form cross-functional teams across Product Management, Customer Support and Advanced Analytics organizations.
Lead and implement increasingly complex, multi-channel direct marketing programs from initial marketing brief, to driving program execution and post-program analysis & ROI measurement
Innovates with a proven test and learn mindset that seeks out and adopts learning & best practices
Understands the customer experience for targeted products, and can recommend/develop lifecycle programs whose goals are to deliver the right offer to the right individual at the right time
Responsible for managing strategic execution and prioritization for testing including setting up test designs, operational plans to meet intended customer experiences and infrastructure support and metrics for analysis
Effectively partners with internal and external teams, including marketing, product, care, agencies and vendors, to inform, influence and drive successful end-to-end campaign execution
Develops automated trigger email campaigns: can translate desired customer experience into a clear program, identifying/sourcing necessary behavioral or data inputs from products and owning the build process between email vendor and Intuit resources
Manages marketing budget for all programs, with responsibility for expense management and forecasting.
Leads end of season wrap-up, analyses results and makes recommendations.
8-10 years of direct marketing or related marketing field with a proven track record implementing and managing end to end Direct Response marketing programs in a multi-channel environment
3-5 years experience leading large cross functional teams with proven ability to drive growth against P&L commitments
In-depth knowledge of direct marketing testing principles with experience developing and implementing testing strategies across channels including designing and analyzing contact strategy and customer experience.
Strong analytical and problem solving orientation, comfortable engaging with database marketing resources to review performance and drive targeting and segmentation efforts for campaigns
Demonstrated ability and motivation to try new things and lead change, with a drive for continuous improvement
Exceptional project management negotiation and organizational skills
Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
Work well within cross-functional matrixed organizations and has proven experience driving end to end customer programs with dotted line management responsibility
Strong creative problem solving and analytical skills
MBA preferred, Six Sigma or related certifications a plus
Imagine a career where your creative inspiration can fuel BIG innovation. Year-over-year, Intuit has been recognized as a best employer and is consistently ranked on Fortune’s “100 Best Companies To Work For” and Fortune World’s “Most Admired Software Companies” lists. Immerse yourself in our award winning culture while creating breakthrough solutions that simplify the lives of consumers and small businesses and their customers worldwide.
Intuit is expanding its social, mobile, and global footprint with a full suite of products and services that are revolutionizing the industry. Utilizing design for delight and lean startup methodologies, our entrepreneurial employees have brought more than 250 innovations to market – from QuickBooks®, Quicken®, and TurboTax®, to GoPayment, Mint.com, big data, cloud (SaaS, PaaS) and mobile apps. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality at Intuit.
Discover what it’s like to be part of a team that rewards taking risks and trying new things. It’s time to love what you do! Check out all of our career opportunities at:
. Intuit is an Equal Opportunity Employer.
United States of America-California-San Diego
Intuit - 13 months ago
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