Job Title: Sr Manager, Marketing LTI Communication
Job ID: 100472
Job Location: Jersey City, New Jersey
Employment Type: Full-Time
Contract Type: Regular
Manager Level: Senior Manager
A leader in brokerage and investment services for over 35 years, TD Ameritrade offers a full spectrum of powerful solutions and innovative tools for trading and investing. We're constantly expanding our knowledge and bolstering our capabilities, from a leading active trader program to intuitive long-term investment solutions and a national branch system. Combined with some of the industry's brightest minds, there's no limit to how big our accomplishments can be.
From first-time investors to sophisticated traders, TD Ameritrade is focused on helping individuals seek out their financial goals. And you're the ambassador to all that we do. Beginning with our trading platform and proprietary technology to our resolve to outperform, you'll maintain the high level of quality and integrity we're known for, each and every day. With the right opportunity, there's no limit to what you can accomplish.
As a leading employer in financial services, we believe in building strong relationships, achieving quality results and working with integrity. It's at the heart of everything we do. That's why we provide you with comprehensive training, benefits and programs that inspire you to achieve more every day. Apply to a TD Ameritrade job today and help our clients pursue their dreams, while you fulfill yours.
Applicants must be eligible to work in the U.S. Immigration sponsorship is typically not available for this position.
The Senior Manager of Client Marketing Communications is responsible for managing the relationships of various agencies and helping to implement plans for the client cross-sell and segmentation strategy. This role will direct multiple agency resources, functions, processes and staff, supporting multiple business units and company-wide functional disciplines. This position will participate in agency management planning and budgeting along with leading all creative projects directly related to Long-term Investors and Education marketing for client-driven communications.
Direct all creative projects for Long-term Investor and Education related client communications
Support the Marketing Communications team on driving the brand strategy and managing the brand’s guidelines and consistency
Calls for a strong strategic thinker that understands the business objectives to help drive a measurable creative product to meet those goals
Manage overall agency relationships, budgets and workflow
Promote and sell ideas persuasively, project a positive professional image, work through conflicts, work effectively under stress, understand political realities and operate independently to respond to change and ambiguity
Work with direct reports to ensure all client marketing related creative projects are within budget, on strategy and delivered on time
Motivate and empower direct reports through nurturing commitment, promoting collaboration and rewarding achievement
Communicate clearly and regularly with internal lines of business regarding projects, timelines and possible issues
Liaison between the client marketing agency, internal studio and the internal lines of business
Communicate regularly with the Director on all project issues relating to workflow and creative/production
Deliver clear and well-organized presentations and deliver opportunities to create more process efficiency
Provide subject matter expertise to business partners regarding the creative and production process
Multi-task various creative projects, budgets, agencies and business unit needs
Set reasonable expectations in terms of time and cost of deliverables
Work with business partners in building strategic direction
Work with direct reports to ensure clear understanding and direction for the retail segment strategy for the long-term investor and education businesses. Including the business objectives, product/service offering, and targeting to help direct reports write and present the creative brief and communications strategy to the agency
Assess agency creative with strong strategic thinking and help teach direct reports how to inspire strong creative through briefs and agency relationship management
Work with the agency and internal partners to refine the processes and timelines for executing campaigns; manage the agency and internal partners to adhere to the process and schedule
Review the work strategically and with a critical, creative eye
Direct team on how to split up project work to best manage all resources available
Clarity to senior team and internal partners regarding resourcing issues/concerns and fiscal management
Provide open, clear and honest feedback and address performance problems with
seasoned resolution skills adapt style to various circumstances.
Manage staff of FTEs and understand organizational structure to help drive greater efficiency and strong team dynamic
Understand and translate key indicators to team success through both performance metrics and financial indicators.
Utilize analysis of data to evaluate strategic options. Establish aggressive goals and create accountability for results.
Share trends that impact the group and adapt the operation of the team to organizational changes.
Partner with internal data, analysis, research and reporting teams to identify opportunities to increase campaign success, cross-sell potential.
Manage agency budgets and resourcing
Link to all internal team hand-offs including production, operations and in-house studio
Help drive quarterly business review with agency partners
Align projects to maximize team workflow
High School Diploma or Equivalent
4 year college degree in Mass Communication, Brand Management, Marketing, or Business preferred
5-7 years related experience
Strong project management skills with attention to detail
Strong strategic and creative thinking
Ability to persuasively present creative concepts and recommendations
TD Ameritrade participates in the E-Verify program for those states requiring E-Verify. For additional information on this program please click here .
TD Ameritrade is an Equal Opportunity Employer. We value diversity and offer a quality workplace.
TD Ameritrade, Inc. member FINRA/SIPC/NFA is a subsidiary of TD Ameritrade Holding Corporation (NASDAQ: AMTD). TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company and the Toronto-Dominion Bank. © 2012 TD Ameritrade IP Company, Inc. All rights reserved. Used with permission.
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