Sr Manager Online Marketing
Trulia 43 reviews - San Francisco, CA

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Senior Manager, Online Marketing

As Senior Manager of Online Marketing at Trulia you’ll be focused on driving overall e-commerce revenue growth for Trulia’s subscription-based ad products. Your responsibilities cover end-to-end funnel optimization, from advertising performance to landing page optimization to billing pages and checkout. Additionally, your e-commerce strategy will be aligned to Trulia’s Inside Sales channel in order to maximize both offline and online sales.

To aid in your success, you will partner with Trulia’s product, engineering and design teams to integrate e-commerce across Trulia’s freemium web and mobile platforms. Using the insights you gather from data, you will prioritize high-impact feature enhancements. In an agile environment, you’ll be responsible for weekly testing and improvement of ad creative and funnel performance. You will also manage advertising vendors and partners to increase traffic into the top of the funnel.

We are looking for someone who is highly analytical to effectively measure and manage an advertising budget and who will relentlessly seek to improve and optimize the e-commerce flow. The ideal candidate will have solid communication skills and the capability to effectively report out on growth performance, e-commerce strategy and revenue results to Trulia’s senior management team.

Responsibilities:
Own overall revenue and subscriber performance from Trulia’s e-commerce channels

Partner with product, engineering and design to eliminate funnel friction and increase top-of-funnel traffic

Use qualitative analysis to optimize end-to-end funnel performance, identify bottlenecks and prioritize improvements

Manage advertising budget and work with advertising vendors and partners to optimize campaigns and creative

Minimize cannibalization across e-commence and offline sales channels

Regularly report out to the business on progress and build quarterly e-commerce strategy

Requirements:
5-7+ in experience managing online marketing, e-commerce channels and advertising program

BA/BS degree required: Masters degree, MBA or equivalent experience a plus

Highly data-driven mindset, passion for analytics and a growth mentality

Ability to quickly iterate on projects to improve performance using regular milestones

Experience with online web analytics tools and A/B testing platforms (Omniture, Google Analytics)

Solid track record working cross functionally with engineering and design teams

Strong communication skills and the ability to report back to senior executives

About this company
43 reviews
Since 2005, Trulia's been focused on building the most vibrant and valuable marketplace in the real estate industry. Trulia gives home...