Senior Manager, Online Marketing
As Senior Manager of Online Marketing at Trulia you’ll be focused on driving overall e-commerce revenue growth for Trulia’s subscription-based ad products. Your responsibilities cover end-to-end funnel optimization, from advertising performance to landing page optimization to billing pages and checkout. Additionally, your e-commerce strategy will be aligned to Trulia’s Inside Sales channel in order to maximize both offline and online sales.
To aid in your success, you will partner with Trulia’s product, engineering and design teams to integrate e-commerce across Trulia’s freemium web and mobile platforms. Using the insights you gather from data, you will prioritize high-impact feature enhancements. In an agile environment, you’ll be responsible for weekly testing and improvement of ad creative and funnel performance. You will also manage advertising vendors and partners to increase traffic into the top of the funnel.
We are looking for someone who is highly analytical to effectively measure and manage an advertising budget and who will relentlessly seek to improve and optimize the e-commerce flow. The ideal candidate will have solid communication skills and the capability to effectively report out on growth performance, e-commerce strategy and revenue results to Trulia’s senior management team.
Own overall revenue and subscriber performance from Trulia’s e-commerce channels
Partner with product, engineering and design to eliminate funnel friction and increase top-of-funnel traffic
Use qualitative analysis to optimize end-to-end funnel performance, identify bottlenecks and prioritize improvements
Manage advertising budget and work with advertising vendors and partners to optimize campaigns and creative
Minimize cannibalization across e-commence and offline sales channels
Regularly report out to the business on progress and build quarterly e-commerce strategy
5-7+ in experience managing online marketing, e-commerce channels and advertising program
BA/BS degree required: Masters degree, MBA or equivalent experience a plus
Highly data-driven mindset, passion for analytics and a growth mentality
Ability to quickly iterate on projects to improve performance using regular milestones
Experience with online web analytics tools and A/B testing platforms (Omniture, Google Analytics)
Solid track record working cross functionally with engineering and design teams
Strong communication skills and the ability to report back to senior executives
Since 2005, Trulia's been focused on building the most vibrant and valuable marketplace in the real estate industry.
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