BATH & BODY WORKS - POSITION DESCRIPTION
Senior Coordinator, Marketing Strategy (Social / Mobile / Cross-functional)
Director, Marketing Strategy
Manage and execute BBWs social and mobile marketing strategy. Coordinate cross-functional marketing efforts across Web, PR and Creative team.
- Social / Mobile media
- Drive strategy and execution of BBWs social and mobile marketing programs including, but not limited to, Facebook, Twitter, Pinterest, Instagram, YouTube and Mobile programs including SMS and Apps.
- Works with Creative / Merchants to develops strategic fan/customer engagement plans for social media outlets. This includes writing and developing social posts, contests, and promotional campaigns.
- Executes social media status updates
- Partner with Customer Care to regularly monitor social accounts and respond to fans / followers
- Monitors all social media conversations to identify trends and areas of concern and communicates information to appropriate teams.
- Implements the strategies developed for the handling of negative conversations in the social media space.
- Develop and execute social media reporting
- Coordinate promotional execution across cross-functional teams, including but not limited to, Web, Merchants, Field Communications, Customer Care, etc.
- BS degree with 2-4 years- experience in Marketing or a related field.
- Experience developing and executing social media strategy and content
- Experience interacting with customers via social media
- Proven track record in managing social media for a brand
- Knowledge of consumer marketing, brand management, promotion
- Strategic, analytical and creative thinker
- Excellent written and verbal communication skills
- Comfortable in a fast-paced, changing environment
- Detail Oriented
Bath and Body Works, a member of the Limited Brands family, has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles and accessories. With a focus on creating and offering the best products and an emphasis on innovation from nature, Bath and Body Works is the ultimate personal care destination.
Limited Brands - 20 months ago
PERSONAL CARE. REDEFINED.
For the past two decades, Bath and Body Works has reinvented the personal care industry with the introduction...