BATH & BODY WORKS - POSITION DESCRIPTION
Senior Coordinator, Marketing Strategy (Social / Mobile / Cross-functional)
Director, Marketing Strategy
Manage and execute BBWs social and mobile marketing strategy. Coordinate cross-functional marketing efforts across Web, PR and Creative team.
- Social / Mobile media
- Drive strategy and execution of BBWs social and mobile marketing programs including, but not limited to, Facebook, Twitter, Pinterest, Instagram, YouTube and Mobile programs including SMS and Apps.
- Works with Creative / Merchants to develops strategic fan/customer engagement plans for social media outlets. This includes writing and developing social posts, contests, and promotional campaigns.
- Executes social media status updates
- Partner with Customer Care to regularly monitor social accounts and respond to fans / followers
- Monitors all social media conversations to identify trends and areas of concern and communicates information to appropriate teams.
- Implements the strategies developed for the handling of negative conversations in the social media space.
- Develop and execute social media reporting
- Coordinate promotional execution across cross-functional teams, including but not limited to, Web, Merchants, Field Communications, Customer Care, etc.
- BS degree with 2-4 years- experience in Marketing or a related field.
- Experience developing and executing social media strategy and content
- Experience interacting with customers via social media
- Proven track record in managing social media for a brand
- Knowledge of consumer marketing, brand management, promotion
- Strategic, analytical and creative thinker
- Excellent written and verbal communication skills
- Comfortable in a fast-paced, changing environment
- Detail Oriented
Bath and Body Works, a member of the Limited Brands family, has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles and accessories. With a focus on creating and offering the best products and an emphasis on innovation from nature, Bath and Body Works is the ultimate personal care destination.
PERSONAL CARE. REDEFINED.
For the past two decades, Bath and Body Works has reinvented the personal care industry with the introduction...