The Senior Marketing Manager is responsible for creating and executing demand generation programs to drive the sales pipeline for Medidata’s Clinical Cloud solutions for the Life Sciences industry. This position works with various internal Marketing groups and the North America direct Sales organization to develop and execute the marketing strategy and the tactical plan. This is a high visibility role that will interface with senior Sales and Marketing leadership.
The Senior Marketing Manager role is responsible for creating and executing marketing programs that generate the sales pipeline and help close deals. The program types include face-to-face events such as half-day seminars, full day conferences, breakfast meetings, lunch and learns, hands-on workshops, executive/c-level roundtables, and hospitality programs; trade shows; 3rd-party sponsorships; webinars; email campaigns; co-marketing activities with channel partners. Social media will be leveraged for campaign awareness and “air cover”, demand generation, and communications.
Drive pipeline generation programs for Medidata’s North America field and inside sales teams (mid-market and major accounts).
Create a marketing plan by engaging Sales in annual and quarterly planning to determine which programs and activities will achieve their business and revenue objectives. Consult with Product Marketing to receive input on the plan and modify accordingly through an iterative process with both groups.
Act as an embedded resource to the Sales teams and attend Quarterly Business Reviews and other Sales meetings as appropriate; present Marketing plans and updates to Sales and Marketing leaders.
Execute “one-to-many” programs for mid-market companies (e.g. hotel-based seminars) and tailored programs for specific major accounts (Account Based Marketing).
Provide strategic planning insight to Sales on the appropriate marketing activities for the various stages of the sales cycle: lead generation, opportunity creation and deal movement, and deal close.
Own the entire process of program execution including venue selection, contract negotiation, audience acquisition, speaker acquisition, onsite registration and management, tradeshow logistics and booth attendance, webinar setup, list pulls, email blasts, budget reconciliation, list uploads, e-marketing systems management, etc.
Work closely with Product Marketing and Marketing Communications to create campaign/product content and assets for delivery in marketing events/programs.
Serve as the field marketing point-of-contact on cross-functional teams for the various marketing campaigns and product initiatives.
Engage partners for joint marketing activities and explore opportunities to market with, and through, them to the ultimate end user.
Develop and maintain relationships with key thought leaders, vendors, media channels, etc.
Measure and report performance against established metrics.
Up to 25% travel; US-based
Skills and Qualifications:
Prefer at least 7 years of experience in program/event marketing role, ideally supporting a direct, enterprise sales force in the technology industry; experience in related positions and in other industries will also be considered, including roles with marketing vendors and agencies.
Knowledge and experience in building and executing marketing plans and communications programs.
Solid hands-on experience managing the logistics and details associated with the execution of marketing programs and events.
The ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows.
Ability to interface with all levels in a Sales organization including sales reps, tech consultants, regional managers, and senior leadership.
Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution.
Knowledge of marketing processes and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus.
Must be able to create and deliver presentations to internal constituencies (Sales and Marketing).
Comfortable interfacing with customers at marketing programs; as needed, act as a “master of ceremonies” to kick-off and administer/manage live event programs.
Excellent verbal and written communication skills
Excellent organizational and time management skills.
Self-motivated, able to assume responsibility and work autonomously in a professional manner.
We are the leading global provider of cloud-based solutions for clinical research in life sciences. We are committed to providing biotech,...