Sr Mktg Research Mgr
Energizer - Shelton, CT

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The Sr. Manager is responsible for primary and secondary research in support of the Sun Care line of business within EPC. Under the guidance of the VP, the Sr. Manager partners with Global Business Management, NA Marketing, Region Marketing and R&D to identify research needs and execute consumer research for the Sun Care category, with a focus on the Hawaiian Tropic brand, to drive new product development and commercial innovation. In this role, the Manager consults with the teams to design and execute research plans utilizing appropriate methodologies to address business issues. He/she supervises market research suppliers/agencies related to project management to ensure that projects are efficiently executed and presented. The position requires a range of experience in the use of qualitative and quantitative tools and techniques in support of new product development and commercial execution. This includes but is not limited to: exploratory research techniques (eg., ethnographic research), concept testing (qual. and quant.), insight generation & ideation, brand/equity tracking, copy testing, marketing mix, pricing, custom retail and shopper research, HH panel and other syndicated data services. The Sr. Manager must bring effective communication and influencing skills in addition to a strong collaborative orientation as the role involves working in a matrix environment across different functional teams and with our supplier partners. As part of the Global Consumer Insights department, the role requires teamwork and collaboration with all GCI colleagues to bring best practices in marketing research to EPC. This role leads to other opportunities within GCI; based on business needs and individual professional development. Specific responsibilities include: All aspects of project management from design through execution and reporting at various levels in the organization Managing supplier/agency relationships and budget tracking Participation in consumer insight generation and application as well as contribution to research Best Practices Working in partnership with US Marketing to support marketing/commercial innovation, go-to-market strategy and execution Working with colleagues in Global Business Mgmt. related to global new product development and brand strategy Understanding customer needs and supporting shopper insights via collaboration with Category and Shopper Marketing Engaging with R&D to support new product development Working closely with our advertising agency and promotional agency partners Partnering with Nielsen and other syndicated data providers/suppliers ESSENTIAL FUNCTIONS/SKILLS: Experience across a broad range of qualitative and quantitative research techniques that complement an Innovation/NA Commercial research role Ability to understand and interpret a range of syndicated data Can provide an objective point of view that is consumer-centric and data driven Strong conceptual, analytical and strategic skills A proven, team player with strong influencing skills Versatile problem solving and decision-making skills Strong communication skills, both verbal and written Ability to implement/execute initiatives with fiscal responsibility Confident working in cross-functional teams EDUCATION AND EXPERIENCE: Minimum 4-year college degree. MBA desirable. 8 to10 years marketing research experience including a combination of consumer and syndicated (scanning & panel) research Experience in consumer packaged goods research on the manufacturer side highly desirable A foundation in primary research and experience with new product development for CPG preferred Experience working with syndicated scan data (Nielsen or IRI) and panel data Experience working in a matrix, team environment

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Energizer - 17 months ago - save job - block
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Energizer Holdings keeps going, and going...and leading the battery market in the process. Known for its pink bunny marketing icon,...