The Sr. Manager is responsible for primary and secondary research in support of
the Sun Care line of business within EPC. Under the guidance of the VP, the Sr.
Manager partners with Global Business Management, NA Marketing, Region Marketing
and R&D to identify research needs and execute consumer research for the Sun
Care category, with a focus on the Hawaiian Tropic brand, to drive new product
development and commercial innovation.
In this role, the Manager consults with the teams to design and execute research
plans utilizing appropriate methodologies to address business issues. He/she
supervises market research suppliers/agencies related to project management to
ensure that projects are efficiently executed and presented.
The position requires a range of experience in the use of qualitative and
quantitative tools and techniques in support of new product development and
commercial execution. This includes but is not limited to: exploratory research
techniques (eg., ethnographic research), concept testing (qual. and quant.),
insight generation & ideation, brand/equity tracking, copy testing,
marketing mix, pricing, custom retail and shopper research, HH panel and other
syndicated data services.
The Sr. Manager must bring effective communication and influencing skills in
addition to a strong collaborative orientation as the role involves working in a
matrix environment across different functional teams and with our supplier
partners. As part of the Global Consumer Insights department, the role requires
teamwork and collaboration with all GCI colleagues to bring best practices in
marketing research to EPC. This role leads to other opportunities within GCI;
based on business needs and individual professional development.
Specific responsibilities include:
All aspects of project management from design through execution and reporting at
various levels in the organization
Managing supplier/agency relationships and budget tracking
Participation in consumer insight generation and application as well as
contribution to research Best Practices
Working in partnership with US Marketing to support marketing/commercial
innovation, go-to-market strategy and execution
Working with colleagues in Global Business Mgmt. related to global new product
development and brand strategy
Understanding customer needs and supporting shopper insights via collaboration
with Category and Shopper Marketing
Engaging with R&D to support new product development
Working closely with our advertising agency and promotional agency partners
Partnering with Nielsen and other syndicated data providers/suppliers
Experience across a broad range of qualitative and quantitative research
techniques that complement an Innovation/NA Commercial research role
Ability to understand and interpret a range of syndicated data
Can provide an objective point of view that is consumer-centric and data driven
Strong conceptual, analytical and strategic skills
A proven, team player with strong influencing skills
Versatile problem solving and decision-making skills
Strong communication skills, both verbal and written
Ability to implement/execute initiatives with fiscal responsibility
Confident working in cross-functional teams
EDUCATION AND EXPERIENCE:
Minimum 4-year college degree. MBA desirable.
8 to10 years marketing research experience including a combination of consumer
and syndicated (scanning & panel) research
Experience in consumer packaged goods research on the manufacturer side highly
A foundation in primary research and experience with new product development for
Experience working with syndicated scan data (Nielsen or IRI) and panel data
Experience working in a matrix, team environment
Need Technical Help? Please call the Career Center Help Desk at 1-877-560-4084.
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Job Detail (P-REM-99)
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