Sr Product Marketing Manager
Good Technology - Sunnyvale, CA

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Senior Product Marketing Manager, Good Collaboration Suite

Sunnyvale, CA REQ# 13504

Good Technology is the leader in secure enterprise mobility solutions on today’s most popular mobile devices—such as iPhone, iPad, Android and Windows Mobile – protecting both company and personal data. An exceptional user experience enhances productivity, wherever people need access. Our customers include more than 4,000 organizations worldwide, including FORTUNE 100™ leaders in financial services, healthcare, retail, telecommunications, manufacturing, legal, and government. Learn more at www.GOOD.com .

This is an opportunity for a collaborative and energetic Sr PMM to drive the product marketing strategy for Good’s Collaboration Suite, which encompasses secure enterprise mobile email, IM, calendar, contacts, file share and browser. You'll have the ability to launch and clearly differentiate the messaging and positioning of our mobile products to create compelling customer value that is credible and resonates well with both C-level and IT audiences. This is a chance to show your talent for handling a go to market strategy including thought leadership, planning solution launches and lead generation programs for an innovative and very fast growing segment in the mobile enterprise BYOD movement.

RESPONSIBILITIES:

• Messaging and positioning – create differentiated positioning and messaging for both C-suite and IT audiences. Understand competition and industry to build a winning strategy for your products.
• Customer advocate – Be the champion for customer needs, pain points, and opportunities and drive
• Thought Leadership – develop thought leadership programs for press, customers using blogs and social.
• Product Evangelism – serve as the spokesperson for our product and evangelize with customers, at conferences and user groups
• Collateral Creation – Product and sales presentations, event collateral, whitepapers, webinars, web videos, product demos.
• Sales Enablement – support selling efforts with the latest tools, messaging, and assets.
• Program Management – juggle multiple projects, meet deadlines, deliver results.

QUALIFICATIONS:

• 10 years minimum experience in a business-to-business technology; some consumer experience highly desirable
• Understanding of both the technical and business drivers for Enterprise Mobility
• Demonstrated credibility with CIO and other senior Enterprise IT executives including Application/Middleware
• Broad familiarity with IT infrastructure including Applications, Mobility, Middleware, Workflow, Business Processes, Messaging, Cloud Computing and SaaS models, Security, Industry Standards, Programmability/ APIs
• Ability to articulate and drive an industry leading vision to multiple audiences inside and outside the company
• Proven track record of virtual teaming in a matrixed organization including other marketing, sales and development groups .
• Candidate must have excellent written, presentation and oral communication skills.
• Bachelor's degree
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Good Technology combines award-winning enterprise-grade mobile security and control with an exceptional user experience, allowing enterprise...