Sr Web Analytics Analyst
cPrime, Inc. - Torrance, CA

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The candidate will be a data-driven individual who has excellent analytics skills and experience. This position will have a key role in managing business analytics for a high-profile client in the automotive industry. This person must effectively work with clients and vendors while completing high-quality analytics deliverables in support of the digital marketing channel. Responsibilities: Leverage data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture Manage client relationships and serve as the SME for web analytics Data analysis of web projects, A/B and multivariate testing, and ad hoc requests Oversee tag management services and maintain integrity across multiple sources of data Partner with multiple vendors to implement analytics requirements and streamline project processes.

Evaluate and recommend digital marketing tools and products. Quality assurance of output developed by the technology teams and validation of web reporting enhancements/changes (data validation, etc.) Perform competitive analysis Requirements and Desired Skills & Experience Bachelor’s degree required Minimum 3 - 5 years of web metrics and/or analytics experience Strong Adobe marketing cloud experience desired (SiteCatalyst, Discover, ReportBuilder, Data Warehouse, Test & Target, AudienceManager, etc.) Ability to analyze, structure and interpret large quantities of raw data is a must Implementation experience with analytics platforms such as a web reporting tool and tag management software preferred Strong relationship building skills Expert knowledge of Excel and PowerPoint Statistical modeling experience, including attribution modeling and predictive modeling, are a desired Experience with business intelligence tools a plus Experience with offline/online data integration is a plus Knowledge of DART for Advertisers (DFA) and JavaScript are a plus Up-to-date with current analytics trends and tools Experience within a business channel (e.g. marketing, business analytics, etc.) desired Critical thinker who can problem solve Excellent communication skills; proven written and oral presentation skills Can multi-task and quickly adapt to changing/conflicting priorities Ability to work independently and is a motivated self-starter Web Metrics, Analystics, Cloud, Adobe, analyst, tag, reporting