POSITION PURPOSE -
The Consumer Analytics team conducts advanced modeling and analytics of customer data in order to provide insights to THD's senior leaders to support strategic decisions with actionable insights about THD's customers. The Senior Analyst Consumer Analytics is responsible for developing quantitative models and conducting analyses as part of the Consumer Analytics team in order to create actionable insights for senior leaders and internal clients from marketing, operations, and merchandising. Uses advanced statistical, econometric, and quantitative analysis techniques to develop in-depth understanding of THD's customers. Translates analysis outcomes into meaningful insights for a broad audience.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES -
20% Conduct thorough analyses to develop / validate customer segmentations, develop and compute customer value metrics and support ad-hoc requests for data extraction, modeling and analysis
20% Conduct analyses to understand the impact of potential businesss decisions on customer spend and profitability
15% Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive / forward looking marketing campaigns
10% Work across the organization and leverage cross functional teams to provide expert analytical support
10% Interpret statistical and analytical results and make suggesions for modeling improvments
15% Prepare clear and concise reports, charts, tables and presentations to support business decisions
10% Validate and update models periodically and provide validation reports
NATURE AND SCOPE -
Position reports to the Senior Manager, Consumer Analytics
No associates report to this role on a permanent basis, but requires the technical leadership of a project work team: may select team members and assess capabilities, provide technical training, provide information necessary to meet work, project or program objectives, evaluate program or project performance.
ENVIRONMENTAL JOB REQUIREMENTS -
MINIMUM QUALIFICATIONS -
EDUCATION REQUIRED -
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
YEARS OF RELEVANT WORK EXPERIENCE - 03
PHYSICAL JOB REQUIREMENTS -
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
ADDITIONAL QUALIFICATIONS -
PREFERRED QUALIFICATIONS -
Bachelors degree in Statistics, Industrial Engineering, Operations, or equivalent
Previous retail experience strongly preferred
KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES -
Strong verbal and written communications skills at all levels; ability to communicate technical information to both technical and non-technical audiences
Proven ability to analyze, evaluate and interpret complex data using advanced statistical, econometric and quantitative analysis techniques
Knowledge of quantitative theories and techniques and their role in a business context
Skilled in the use of statistical programming software, especially SAS
Proficient with PowerPoint, Excel, Access
Skilled in translating business questions / problems into analytical models
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