Sr. Analyst, Marketing Analytics & Research
Articulate - San Francisco, CA

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Sr. Analyst—Marketing Analytics & Research

Articulate is looking for a senior analyst of marketing analytics to join our new digital marketing team. You’ll report directly to the VP of digital marketing and have a huge impact on our business. As a key member of the digital marketing team, you’ll be responsible for organizing, maintaining, extracting, and analyzing marketing data from databases and other sources. You’ll then present business performance, identifying issues and opportunities.

Responsibilities:
  • Develop forecasts, present current performance, develop testing matrices for campaigns, and research opportunities and concerns in partnership with marketing team
  • Work with VP of digital marketing to create a central data warehouse, monitor databases, and ensure data quality
  • Establish and manage a reporting framework and dashboards to educate business partners on performance relevant to their areas of work
  • Perform statistical analysis using techniques such as regression analysis, multivariate analysis, choice-based conjoint, analysis of variance (ANOVA), and data mining
  • Develop complex, high-visibility direct marketing campaigns (utilizing marketing tools and applications) through partnership with other departments; develop data segmentation strategies that drive marketing campaigns; and ensure test and learn techniques are properly executed, including test cell structure and sample size calculations
  • Organize and present findings regarding market trends, competitive intelligence, customer preferences, and market penetration strategies; make recommendations to address issues
  • Take the lead to manage moderately complex research or analytic projects that involve multiple team members
Qualifications:
  • Bachelor’s degree or equivalent, with 5 years of related experience
  • Advanced business degree preferred
  • Experience with primary, secondary, and database analysis research methodologies
  • Experience with marketing and sales platforms (e.g. Salesforce, Adwords, Google Analytics)
  • Knowledge of SQL desirable
  • Strong proficiency in PC-based spreadsheets
  • Strong quantitative analysis, problem solving, and project management skills
  • Excellent written and verbal communication skills
  • Self-starter who thrives in a remote working environment
Location: Remote or San Francisco, CA

About Articulate:
Articulate is a nimble software company totally focused on building incredible e-learning software, community, and content. We have 31,000+ B2B customers, including 92% of Fortune 100 companies and 19 of 20 top-ranked universities. Our customers trust us because they know we’re just as passionate about them as they are about us. Learn more about working at Articulate.

Articulate - 19 months ago - save job
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