TITLE OF ROLE: Senior Analyst, Market Research (Grade 8)
WORKGROUP: Marketing Services
SUPERVISOR'S TITLE: Manager, Marketing Services
DESCRIPTION OF ROLE: The primary responsibility of this role is to lead and assist in the development and implementation of market research programs and projects for internal customers to further the Society's goals in keeping with ASQ's overall strategic objectives.
SKILLS: Demonstrated work ethic and communication skills; understanding of quality principles, continuous learning, customer focus, and teamwork and partnering skills. Demonstrated capacity for embracing change and learning new technologies. Must have demonstrated experience in questionnaire design, implementation and analysis, knowledge of market research methodologies and techniques, ability to manage multiple projects concurrently, , strong attention to detail and precision as related to research principles, and ability to think critically and creatively. . Must have excellent presentation skills and the ability to translate analytic results that are actionable. Must be able to see the “big picture” and be able to relate findings across different studies. The need to “tell a story” with data by taking raw data or disparate facts to make meaningful conclusions is very important. Computer skills, familiarity with Microsoft Office, SPSS, Perseus (Survey building software) and other appropriate software (Harvard Graphics, flowcharting, etc.) are required.
EDUCATION: A bachelor’s degree in market research, business, marketing, economics, or similar discipline is strongly preferred (equivalent experience will be considered).
EXPERIENCE: A minimum of four years’ experience as an analyst in market research/marketing is required; preferably within a corporate, agency, or association environment.
LIST OF ESSENTIAL RESPONSIBILITIES:
1.Lead, develop and interpret target market research programs for use by the programs and operations directorate, membership directorate, new product development directorate, business units, sections, divisions and the strategic planning committee.
2.Lead, develop, and interpret the annual membership study and prepare appropriate trend data for presentation.
3.Develop and update market trend data for target markets.
4.Assist in the analysis, recommendation, and development of new and joint venture opportunities based on research findings.
5.Serves as a consultant to internal clients, making recommendations on market research issues, such as, general research design, methodologies, appropriate sample sizes, best techniques, etc… and assisting in the supervision, design and implementation of the studies.
6.Work closely with business unit and membership marketing administrators to recommend and plan appropriate tactical marketing programs based on research findings and in keeping with the Society strategic plan.
7.Participate and contribute to work group and corporate wide continuous improvement efforts.
8.Perform other duties as assigned by the Manager, Marketing Services.
1.Internal - Frequent to on-going interaction with executive director, managing directors, managers, staff, in particular marketing administrators.
2.External - Frequent contact with volunteers including members of the board of directors, strategic planning committee, section and division chairs or their representatives. Occasional contact with the general public and the media. Daily interaction with volunteers, including volunteer leadership. Frequent contact with other organizations, potential members, and suppliers.
1.Planning and scheduling. Actively participates in strategic market research planning within the work group and with business units, membership, and new product development directorates.
2.Budgeting and forecasting. Assists in development of overall market research budget in keeping with strategic initiatives.
3.Responsibility for establishing objectives, policies or standards. Assists with the development and implementation of market research work group objectives, policies and standards at manager's request. No formal responsibility. Establishes objectives and/or standards for individual research projects.
4.Impact of decisions. Makes decisions related to market research and market data collection, as well as to content of various strategic marketing plans and programs that could impact on the Society's effectiveness and market share.
SUPERVISORY RESPONSIBILITIES: None.
SUPERVISION RECEIVED: Operates independently with supervision received from manager, marketing services.
1.Work Conditions - Normal office conditions.
2.Exposure to Hazards - No exposure to hazards.
BEHAVIOR AND ATTITUDE: ASQ’s mission and core values require each staff member to perform professionally and personably. How the employee relates to coworkers, customers, and visitors is as important as the employee’s technical knowledge and ability. Respect and consideration for coworkers, customers, and visitors is a requisite of successful job performance. ASQ’s diversity vision requires each employee to promote in principle and in practice an inclusive environment that maximizes opportunity and responsibility for each member, volunteer, employee, and stakeholder in the organization.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
The American Society for Quality, www.asq.org, has been the world's leading authority on quality for more than 60 years. With more than...