Sr. Brand Specialist
SquareTrade - San Francisco, CA

This job posting is no longer available on SquareTrade. Find similar jobs: Senior Brand Specialist jobs - SquareTrade jobs

SquareTrade is the top-rated protection plan trusted by millions of happy customers and offered by top retailers including Amazon, Costco and Tesco. We have more than 160,000 fans on Facebook, consistently win industry awards and have received tens of thousands of 5-star reviews. SquareTrade is profitable, growing 100% year on year, and attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital. Headquartered in San Francisco and London, SquareTrade is privately held. Learn more at www.squaretrade.com

What do the world’s best brands have in common? They listen to their customers.
Here at SquareTrade, we use customer and consumer feedback to drive our strategy, branding, products, and customer service.
We’re creating a new team that combines research (listening to customers) with brand strategy (acting on customer feedback). This team will spend half of their time listening to customers through focus groups, interviews, surveys, and other research methods. The other half of the time, the team will work with business leaders and outside partners to develop products, strategies, and solutions that map back to the needs of our customers.
This new team will be part of the marketing department but will ultimately serve as an internal consulting + strategy group for the entire business.

Key questions this group will address in 2013 include:
Who are our customers and why do they buy from SquareTrade?

How can we segment our customers to serve them better?

What’s the best way to talk about our products in stores and in advertising?

How can we improve the claims experience?

What’s the essence of our story? What makes us special?

How are we different from our competitors? How should we be different?

How can we improve the products we offer?

What new products should we offer to meet customer needs?

To be a member of this new team, you’ll need to be analytical, curious about the world around you, detail-oriented, hard-working, passionate about solving customer problems, smart, strategic, results-oriented, disciplined, comfortable with data (qualitative and quantitative), and an extremely effective communicator.

Minimum Qualifications:
Bachelors degree in marketing, market research, economics, finance, engineering, strategy, business, psychology, sociology, decision sciences, or another analytical field (minimum GPA 3.0)

Experience with research, consulting, or brand strategy in an academic or business setting.

Passionate about making an impact / getting results.

What’s Great About This Role?:
You’ll Learn a Ton. If you want to learn more about research, data analysis, brand strategy, marketing, or consulting, you’ll learn more in one year at SquareTrade than three years at most other places.

You’ll Work with an A+ Team. The team at SquareTrade is smart, driven, friendly, and laser-focused on getting results. We work hard to make the company succeed and we work smart to help each other succeed. This is more than just a job for us.

You’ll Get Variety. Every project at SquareTrade is different. You won’t be asked to do the same monotonous work week after week. You’ll also have a chance to work with lots of different departments in the business, ranging from Engineering to Creative to Customer Service.

You’ll Make an Impact. Your research and recommendations will be used to make major decisions at SquareTrade and you’ll be able to see the results (customer satisfaction, revenue, growth, etc).

You Can Grow Your Career. SquareTrade is growing at a tremendous rate and that growth translates into opportunities for smart, capable people. In a short period of time, you could be promoted into a new, more challenging role with even more responsibility.

SquareTrade - 16 months ago - save job - block
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