To advance the development and implementation of payer market segment/customer-focused plans, objectives, strategic initiatives, programs, tactics, forecasts, and budget activities related to assigned payer customer segments or accounts. Additional responsibilities include creating and/or assisting in the development and completion of tactics, strategies, tools/resources, and administration of selected projects.
Maintain and communicate a thorough understanding of the different market segments/payers (i.e. Commercial, Medicare Part D, Medicaid, Long Term Care, etc) in the marketplace and conditions/trends that may have an impact on the operating environment (current and future) and the performance of the pharmaceutical industry and Purdue Pharma.
In collaboration with the market research and sales data teams, access and apply high value market research and data resources that support market and customer analyses, including the identification of major customers within markets, the return for contracting investment, and the impact of relationship support materials.
Develop operating plans for key, high priority customers that reflect strategies and tactics that support achievement of account-specific revenue and income goals and that align program initiatives to customer needs.
Develop formulary pieces/regional non-branded programs (customized to account/state) that promote favorable formulary/Preferred Drug List positions. In tandem with Account Executive, meet with customer(s) to assess customer needs, to review Purdue performance via customer, and to advance relationship development and collaboration.
Working with Brand Management, Account Management, Healthcare Education and Liaison Programs, and Alliance Development, advance the development and dissemination of tools and programs (i.e., Pain PACT,# LELE programs/Rx Patrol) that strengthen Purdue#s reputation as a leader in pain management and support continuous improvement of disease management.
Develop and communicate Quarterly Action Plans for field personnel. In concert with Managed Care Training, create training content and tools to support field personnel adoption and use of materials and programs.
As appropriate, manage vendors to support creation of programs and materials as well as the Purdue process to obtain internal review and approval.
Educational Requirements Minimum education requirements include a BS/BA degree. Master's degree is preferred.
Required Experience & Technical Requirements
To analyze market segments/payers and develop objectives, strategic initiatives and tactics. To analyze current tactics and make recommendations to improve performance.
Thorough Operating Environment Knowledge:
Background or training necessary to better position Purdue and its brands in high priority customer segments and with key customers Thoroughly understand market segments/payers and effectively communicate knowledge/insights.
Need to communicate effectively in writing with multiple functional groups.
Need to speak effectively to communicate market plans with multiple functional groups.
To effectively coordinate multiple tasks and responsibilities. To effectively prioritize and implement.
To effectively communicate with various functional groups to develop and implement business plans.
Stamford, CT Contact Person
Angela Colaluca Recruiter
Purdue Pharma - 2 years ago
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Purdue Pharma helps bring patients relief from pain. The company specializes in developing, manufacturing, and marketing prescription and...