Sr. Database Marketing Analyst
Bebe Stores, Inc. - Brisbane, CA

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Sr. Database Marketing Analyst

This critical position is essential for the productive use of one of the company’s biggest assets – the client database. This hands-on position will be the subject matter expert of the database, maintaining best practices while providing insight into maximizing its sales and client retention potential.

Reporting and Analysis Responsibilities:

• Create email lists, scheduling and deployment as well as assist in development of email
• Produce direct mail lists based on selection criteria
• Identify trends in client database regarding retention, spending patterns
• Develop segmentation strategies across all direction communication channels (retail, mail, email, mobile) and relevant behavior triggers to increase client retention and spend
• Provide insight into performance of different client groups – online only, cross channel, retail only, cross brand, etc.
• Perform post promotion/event incremental sales analysis and recommendations
• Evaluate email and website data and make recommendations on design and layout changes to increase performance, understand online behavior based on traffic source, new, repeat, etc browsers
• Monitor database for overall heath, hygiene, and key segment sizes
• Produce lifecycle analysis reports showing cohort segments, key purchase and retention timeframes
• Develop and report beta tests for offers and creative
• Work closely with IT and external vendors to ensure data integrity with current and new data sources

Skills:

• Three to five years prior experience producing data driven insights that drive results
• Retail experience a strong plus
• Excellent organizational and communication skills
• Ability to work on multiple projects concurrently
• Advanced relational database experience (Access a plus)
• Intermediate HTML skills
• Strong familiarity with SQL
• Ability to prioritize in very fast pace environment
• Coaching and developing junior member of team
• Ability to quickly learn new technical systems
• Passion for uncovering data driven insights
• Excellent Excel skills
• Ability to work well with different organizational groups
• Self-motivated problem solver
• Understanding of sophisticated quantitative analyses

Bebe Stores, Inc. - 2 years ago - save job
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ABOUT BEBE bebe is a global lifestyle brand that believes feeling sexy and looking great instills confidence. Our expert designs and...