Sr. Director, Salesforce Business Systems
2U, Inc. - New York, NY

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SFDC Business Systems:
An IT working executive with prior Salesforce Development or BA Experience
2-4 years management experience preferably in a development environment using a relatable SDLC process
Experience in Agile Development, prior scrum master or has participated as a working contributor in Sprint activities
Demonstrated experience with managing & motivating working development teams of 6-10 developers
Demonstrated experience in workflow design, API development, Apex code & triggers, user documentation, QA process management, and effective deployment protocols in platform

Responsible for support of all technical functions that support all business functions in Admissions PES, and Enrollment and all back office needs operations across all University programs
Works with VP, Business Systems to set Salesforce operating budget and performance measures to support delivery of monthly, quarterly and annual company targets
Manages and directs the activities of 6-10 Business Analysts
Manages and is the owner of the SF Agile Process/SLDC
Partners with Product Development Managers and Sr IT staff to ensure that all SF deliverables are planned, executed and deployed
Works with matrix leadership teams to ensure quality and efficiency of Admissions and enrollment operations via improvements to process and CRM
Evaluates, manages and monitors core operating processes, workflow activities, performance dashboards and policies
Informs and guides business decisions by providing actionable metrics and recommendations that are aligned with student volume, quality and revenue goals
Is the process owner for the SF SDLC enhancements
Is the process owner for the SF team, and overall master of the Enhancement universe
All SF BA’s are directly responsible to the Sr Director
Provides strategic recommendations on operational issues with a focus on process improvement, operational efficiency and financial impact
Structures, implements and monitors testing plans to develop recommendations for full-scale implementation and future optimizations of the SF Product
Coordinates cross-functional initiatives with software development to accommodate and (Admissions, Marketing, PES, Tech) to develop improved support tools (ex. Webinars, Prezi) improve lead-to-student conversion
Interaction models
Acts as a service organization to all user groups and is accountable for proactive thinking ahead of needs and offering solutions
Owns employee training, management feedback, and behavioral change
Leads operational risk mitigation processes to identify issues before they occur, facilitate faster resolution and improve internal and external working relationships
Work with the Central Analytics & Data Warehouse team to define data standards, capture methods, reporting requirements and governance on operations performance reporting
Establish and optimize reporting standards, dashboards, and distribution methods to deliver timely and actionable information to key stakeholders

Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.

2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.

Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.

Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.

Infrastructure: 2U provides the support infrastructure and the logistical components of our partners’ online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.

Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.

Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (

And if you’re ready to help our team ( build the next great movement in higher education, consider joining us (

Why It’s Great to Join Our Team

There are plenty of reasons, but here are a few:
Benefits – at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That’s not all! Employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.

Our Culture – We are a highly energetic, innovative start-up company with room to grow. We don’t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.

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