Develop and manage the strategic direction and growth plans for brand(s). Set brand goals and drive performance to meet objectives.
Develop global plans based on consumer & customer insights, as well as competitor analysis. Anticipate market growth opportunities and determine the markets, channels and segments to operate in. Challenge the status quo with brand strategies that beat competitors and deliver outstanding levels of profitable growth.
Work closely with R&D to plan and deliver a pipeline of products for continued growth. Manage global commercial new product initiatives and ensure initiative fits with the brand strategy, has a robust business proposition and right to succeed. Determine launch markets, regional fit for use criteria and work closely with R&D initiative leader and project team to ensure initiative holistically delivers the big idea across all commercial and marketing touch-points (name, graphics, key visual, product benefit demo, digital/e-marketing, claims, package, etc.). Gain alignment with Regional stakeholders for initiative learning, validation and launch plans.
Manage and direct Associate Manager(s) to advance brands and talent.
Create a vision of the market and channel potential (i.e. Imagining how markets could look in the future; reshaping market understanding with mould-breaking thinking; identifying key growth opportunities and competitor threats; etc.)
Manage and implement global marketing plans; responsible for positioning, messaging, packaging, pricing and creative campaigns. Manage brand assets pro-actively to ensure achievement of brand equity goals via marketing mix. Anticipate competitor actions.
Manage financial and marketing objectives for the brand; obtain adequate resources to translate the brand strategy into action; develop integrated mix development plans; assess how planned activities will contribute to the brand s positioning.
Contribute to overall portfolio strategy in support of Global Head Product Marketing, and develop and deliver brand plans aligned with portfolio strategy, business units and commercial goals. Contribute to thought leadership for business unit.
In collaboration with market research, understand the VOC and build the new product initiative success criteria to win with our customers. Set new product initiative goals, sales targets and KPIs.
Design and qualify winning consumer & customer's big idea, concept, claims, key benefit and RTB visuals as well as any relevant sights & sounds cues. Work with R&D to leverage technical possibilities and understand technical trade-offs vis a vis market potential.
Manage the design, development and qualification of the primary package shape and secondary package structure and graphics.
Work with sales and GMs regarding key account/customer sell-in requirements for new initiatives and develop marketing plan recommendation to deliver Eye Care Practitioner s new fits and brand switching targets, as well as new product consumer adoption required to meet financial goals.
Track, assess and re-deploy if appropriate (best practice transfer) successful local/regional initiatives that deliver brand goals in line with brand strategy, combining compliance to global strategy with local relevance.
Travel globally to work closely with regional marketing, affiliates and KOLS to ensure consistent and productive brand Management.
10 - 25%
Minimum 5+ years marketing experience successfully driving growth of multiple products/Brands in classical CPG industry. OTC product background a plus .
Experience in both the US experience and other countries.
Previous experience in a Global Marketing role preferred.
A track record of successfully working with Research & Development and leading new product launches.
Gate-keeper marketing and/or sales and sales management experience, as well as a sound grasp of the fundamentals of marketing, marketing research, advertising, public relations, sales promotion/strategy development.
Classical brand management experience is optimal
Experience as a manager/developer of high performance marketing professionals.
Our client s benefits package includes a 401(k) Plan which matches employee contributions up to 6% of eligible pay at the rate of $1.00 for each dollar contributed, and a Retirement Plan, a qualified plan in which they contribute 6% of eligible pay to the accounts of all eligible employees. By combining the Company's contributions to the 401(k) and RP, employees can receive up to 12% of eligible pay towards retirement. Our client also offers medical, dental, vision, life and disability coverage, an on-site fitness center and much more. Consider having all this in a fast paced environment within a stable world-class organization.
EDKO Executive Search - 17 months ago