Assess existing sites/properties for
usefulness, usability, visual design, content, and branding (with guidance and
Lead participatory design/user
testing sessions (with oversight and direction).
Identify and document meaningful
patterns from the findings; provide recommendations to the client/internal team
based on findings.
medium-fidelity, and high-fidelity prototypes across the different stages of
Develop personas/segmentations based
on research findings (with guidance and oversight).
Create engaging scenarios and
develop frameworks describing key aspects of a proposed experience, and how it
reconciles business and user needs.
Create visually compelling
representations of the solution's high-level interaction, navigation, and
organization design (i.e., concept models).
Develop visual representations of
the organizational structure, hierarchy, and relationships of screens in a site
(i.e., site maps) as well as the
interactions between the user and the
modules in the solution (with guidance and oversight).