What We’re Looking For:|
2U is looking for a data-driven online advertising leader with a passion for the education space. The Sr. Manager, Online Marketing is a key player in the Marketing & Analytics team. This position is responsible for the direct response marketing initiatives and management of 2U's online advertising program, and developing a growing team of online advertising analysts.
The Sr. Manager, Online Marketing will develop the online advertising strategy to grow our inbound inquiries worldwide via online marketing programs such as search, display advertising, network affiliate marketing, social marketing, mobile marketing and strategic partnerships. The Sr. Manager, Online Marketing will have regular interaction with senior leadership across 2U as well as working hands-on with Marketing Operations to guide and execute findings into strategic and tactical recommendations. This individual will have significant budget responsibility for the online advertising channel. The online marketing team is a critical function, central to the strategic objectives of the business.
Create, execute & optimize all strategic and tactical elements of a portfolio of online advertising campaigns to achieve student goals.
Direct budget management and ROI responsibility.
Deliver a data-driven approach to online advertising and manage budget forecasting and performance using BI tools, pivot tables, etc.
Profitably grow existing lead gen/partner relationships. Identify and evaluate new opportunities.
Coach analysts to operate in a test-and-learn, matrix environment to continuously build and improve the online advertising programs and campaigns.
Project manage complex technology platform and program integrations. (e.g. re-targeting display advertising platforms, real-time bidding platforms, product API integrations, analytics packages, etc...)
Manage at least one direct report.
Track performance metrics, report development and analytics daily and resolve any issues.
Things That Should Be in Your Background :
Bachelor’s degree required.
Minimum 4-6 years progressive marketing experience; 3+ years in online advertising, ideally in a B2C environment. Expertise in direct response marketing required. Expertise in online lead generation or Online Education space is a plus.
Previous budget management experience.
Strong data evaluation skills, with the ability to extract and interpret data from various sources.
Project management and team leadership experience in a matrix environment.
Strong written, verbal & interpersonal communication skills.
Vendor management experience
Proven success using testing to optimize existing marketing efforts. Ability to create valid, non-biased A/B tests.
Other Attributes That Will Help You in This Role :
Must love and believe in higher education.
Ability to maintain a fun, casual, professional and productive team atmosphere.
Excellent communication skills with the ability to communicate in a courteous, tactful, and concise manner.
Ability to work with a diverse team in a fast-paced, matrix environment.
Enthusiasm and the ability to thrive in an atmosphere of constant change.
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners’ online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here ( www.2U.com/partners ).
And if you’re ready to help our team ( www.2U.com/team ) build the next great movement in higher education, consider joining us ( www.2U.com/careers ).
Why It’s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits – at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That’s not all! Employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture – We are a highly energetic, innovative start-up company with room to grow. We don’t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.