Sr. Manager, Marketing Merchandise
Home Depot - Atlanta, GA

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POSITION PURPOSE -

Lead and direct strategic growth initiatives within The Home Depot marketing organization as they relate to installation services and contractor services to enable the company to continue meeting/exceeding our growth objectives/strategy. Identify, research and analyze potential opportunities for growth, develop strategies to address and capture specific opportunities, test and refine recommendations, evaluate results, make recommendations relative to implementation.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES -

  • Develop strategies to deliver appropriate installation and contractor marketing programs to internal customer groups and outside vendors.

  • Conduct research and benchmark data for developing strategy. Implement measurable programs that use customer data make decisions to drive sales. Research, evaluate and analyze current and future trends within the market among industry competitors

  • Responsible for budget, agency and external resource management. Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals.

  • Leadership and management of direct reports. Selects, develops and motivates staff.

  • Maintains close communication with internal and external partners to offer guidance on marketing initiatives. Influences business partners to ensure understanding of the marketing value proposition and to support marketing recommendations. Recommend ongoing enhancements and changes to programs: generate new tactics and applications to improve marketing efforts

  • Identifies trends in the marketplace to drive appropriate marketing strategies that demonstrate positive financial gains. Develops return on investment analysis of department work to ensure linkage to financial performance. Project and track return-on-investment for any project completed.

    NATURE AND SCOPE -

    Typically reports to VP of Marketing

    Accountable for direct supervision of the work activities of others. In addition to personnel issues -- including selection, termination, performance appraisal and professional development of subordinates.

    ENVIRONMENTAL JOB REQUIREMENTS -

    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    Typically requires overnight travel 5% to 20% of the time.

    ESSENTIAL SKILLS

    MINIMUM QUALIFICATIONS -

    EDUCATION REQUIRED -

    The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

    YEARS OF RELEVANT WORK EXPERIENCE - 8

    CERTIFICATES/LICENSES -

    PHYSICAL JOB REQUIREMENTS -

    Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

    ADDITIONAL QUALIFICATIONS -

    PREFERRED QUALIFICATIONS -

  • MBA preferred.

  • Experience as a team leader; ability to complete projects through a variety of different people in various departments who do not directly report to the team leader.

  • Well-developed presentation skills (oral and written) computer skills required, specifically Powerpoint, Word and Excel.

    KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES -

  • Minimum of seven to ten years experience in a marketing environment. Previous experience marketing to or selling home improvement services and/or industrial or channel experience to professional trade industry

  • Ability to maintain composure and productivity in high pace high demand environment

  • Ability to work in a team environment essential

  • Ability to be deadline oriented with long and short- term projects

  • Ability to approach problems systematically, researching all alternatives and making appropriate recommendations

  • Ability to approach problems systematically, researching all alternatives and making appropriate recommendations

  • Home Depot - 14 months ago - save job - block
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    About this company
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    The Home Depot is the global leader in home improvement and fourth largest retailer in the world. Providing superior customer service and...