Sr. Manager, Marketing Research
Federated Media - New York, NY

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As Marketing Research Senior Manageryou will collaborate primarily with FM’s Marketing and Sales teams to design appropriate qualitative and quantitative research plans, and supporting techniques, to meet defined business objectives. The Marketing Research Manager develops or assists in the development of research projects, ensuring the successful execution of fieldwork, as well as managing existing vendor relationships and training sales and marketing teams on effective ways of leveraging consumer insights from research.

Tactical Functions and Required Skills:
Collaborates with Sales and Marketing on client initiatives to understand and document their marketing objectives and explain research plan, methodology, and expected results

Works both proactively and reactively to vet and select the most appropriate research methodology and techniques to meet client and/or corporate objectives

Works with Sales, Marketing, Content Strategy, Operations, Product and other FM departments to determine the proper implementation of campaign methodology and fieldwork

Responsible for owning research dashboards, defining scenarios for value-add studies, working on wrap reports, coordinating with clients on questions, design research questionnaires or moderator guides

Upon completion of a research project, reviews and interprets the collected data; issues author reports, and makes business-oriented recommendations internally or to client(s)

Manages vendor relationships, subscriptions, vetting potential new partners, and staying up to date on partner capabilities (current research partners include comScore, Crowd Science, Bizo and Quantcast)

Works with FM partners to successfully implement traffic assignments and categorization across top federations in comScore

Trains Sales and Marketing teams on best practices as related to working with statistically significant data; using that data to support hypotheses or positioning; how to use data to think about and mine consumer insights; sets standards around sourcing

Responsible for working with the Marketing and Design teams to develop and package go-to-market 3rd party research collateral; updated on a quarterly basis

Stays abreast of industry and marketplace trends, offering related insights furthering FM business objectives

Ensures FM is strategically placed in consideration of competitive set

Requirements

At least 4-6 years work experience in the digital media and/or social media industry within research discipline

Passionate (borderline obsessive) interest of how good research tells a story

Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies

BA/BS; Advanced degree in business, mathematics, or the sciences preferred

Exceptional written, oral, and presentation skills

Strong analytic and reporting skills

Self-motivated, ability to work independently and strong desire to train and mentor team members

Intermediate to advanced experience with Excel and PowerPoint

Detail-oriented, organized, ability to multi-task

Working Conditions and Physical Demands:
Office environment. No exposure to weather conditions.

Required to sit for long periods of time

Infrequent light physical effort required

Position Reports to: Marketing Director

Federated Media - 21 months ago - save job
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