Hill Holliday is seeking a Sr. Social Media Strategist who has a passion for social media, a strong understanding of how social platforms work, an analytical mind, and enthusiasm for exploring how social technology can be used to solve business challenges. The Sr. Social Media Strategist will play a key role working across the agency (media, brand planning, creative, technology, analytics, account services, etc.) to design and deploy integrated marketing programs and innovative technology solutions based on clients’ business objectives and brand strategies.
As a Sr. Social Media Strategist, you will advise clients on day-to-day management of cross platform social media programs and tactical execution of social media campaigns. You will also be on the look out for and advise clients on the use of new technologies and tactics to engage their audience on social platforms. You will work as part of a cross-functional team to development technology solutions to support client’s social media campaigns, translating the client’s business needs into functional requirements for our technology, user experience and creative teams.
Work with the VP of Social Media and Account Services to understand your client’s business goals, requirements, and current marketing plans.
Work with our clients and internal teams to develop campaigns and approaches that use social media to help our clients engage their audience
Brief and work with the creative teams to bring program ideas to life
Produce reports on client projects, analyzing the performance of campaigns and making recommendations on how clients can increase their ROI in social media.
Keep up to date on the latest tools and social media tactics being used by brands, and how we can take advantage of opportunities to use new technologies and approaches to make our clients more successful
Research social media marketing and social business trends and pull specific, relevant stats and insights in support of strategic business cases
Translate conceptual marketing strategies into detailed business requirements and implementation plans
Communicate complex business requirements to technical and user experience teams
Review information architecture, technical documentation, and functional prototypes of client deliverables to ensure they align with the client’s business goals.
Help ensure each stage within a given project’s execution stays on strategy.
Consult with clients and internal stakeholders by sharing your social media marketing thought leadership to help inform agency points-of-view.
Own and drive specific project deliverables such as functional specs, content strategies, outreach strategies, and strategic report outs.
Support the selection and partnering with 3rd party vendors having specific specialized expertise in support of strategy execution.
Foster communication & collaboration with creative, production, experience design, measurement, and digital media teams.
Bachelors Degree in Marketing, Communications, Information Technology or a related field
5-7 years work experience working across a variety of digital marketing areas, such as digital media, social media, search (paid and/or SEO), email, etc.
Experience working directly with cross-functional teams of designers, developers and information architects to develop technology solutions that solve client’s business challenges.
Experience using web and social media analytics to analyze digital marketing campaign performance and improve campaigns.
Ability to ,nderstand complex business requirements for technology solutions and translate those into functional requirements for development teams, such as sitemaps, UML diagrams, e,c.
Previous experience developing websites and web applications a plus
Active in the digital marketing community (BIMA, Social Media Club, etc.)
Visibly active participant in social media
Experience working at an interactive agency a plus
Thrive within a more “entrepreneurial” environment by managing to deliver while helping to build and operationalize best practices.
Exude leadership by seizing each experience as a chance to do something great and turn perceived challenges into opportunities for growth.
Tenaciously do what needs to be done in the short-term while mindfully laying the infrastructure for organizational scalability.
Be seen as a thought leader by staying ahead of trends in interactive marketing, emerging media, and communications.
Take hold of your own career growth by working with your manager to set goals, objectives, and individual development milestones and pushing to constantly learn