Sr. Web Content Copywriter
OpticsPlanet - Northbrook, IL

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OpticsPlanet, Inc. is looking for a Sr. Web Content Copywriter with exemplary editing and writing skills, a keen marketing sense, and a passion for producing unique, intriguing content for our online stores. Superb writing and editing skills are necessary for this position, along with the ability to multi-task, and navigate through information for thousands of products across a wide array of categories. The position will involve copy writing, editing, manipulating and paraphrasing existing content, keyword research, and analysis of product descriptions. The Web Content Copywriter will play a key role in Search Engine Optimization (SEO) strategies for existing E-commerce sites and new E-commerce sites in development. This role also requires providing guidance and guidelines to junior copywriters on the team and skills in task management. Primary Duties and Responsibilities
  • Develop unique web content, optimized for search engines
  • Edit product information across several online store fronts to avoid duplicate content, while retaining essential information for the consumer
  • Write compelling descriptions that sell the product by integrating the manufacturer's features and specifications with savvy marketing language
  • Work with Marketing and Web Content Management to develop writing tones specifically designed for each online store
  • Research and generate keywords using keyword tools
  • Analyze and review keyword strategy across several web sites
  • Develop guidelines to increase content quality on company websites and enhance efficiency of copywriting processes.
Qualifications, Skills and Requirements
  • Bachelors degree in Communications, English, Marketing, or similar field is required
  • At least 2 years of experience as a copywriter in e-commerce content management is preferred
  • Exceptional writing, editing and proofreading ability
  • Proficiency in writing rich, robust, accurate content quickly
  • Minimum of one year experience working with HTML
  • An understanding of SEO, experience is required
  • Strong knowledge and comfort with Microsoft Office, especially MS Excel and MS Word
  • Basic Photoshop and understanding of digital image manipulation is a plus
Personal Characteristics Candidates must be effective in time management, have a tenacious attention to detail, demonstrate initiative, take direction and collaborate well with others.

OpticsPlanet - 9 months ago - save job - block
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