Strategic Lifecycle Marketing Manager
TSYS - San Mateo, CA

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Strategic Lifecycle Marketing Manager - 91173
NetSpend is seeking a Strategic Lifecycle Marketing Manager to join our San Mateo Team. The Strategic Lifecycle Marketing Manager II in NetSpend’s Direct to Consumer line of business is responsible for developing and implementing new initiatives that positively impact key division metrics including activation and funding rates, direct deposit penetration, and attrition. You will develop strategies and execute campaigns that contribute to higher cardholder LTV, working across multiple marketing channels and supporting multiple brands.

In this role, you will lead cross-functional internal teams and external vendors to proactively identify new cardholder segments and deliver loyalty, retention, and feature-based campaigns. As needed, you will represent and take point on delivery for the Direct LOB in enterprise-wide business efforts. The position will report to the Director of Lifecycle Marketing.

  • Manage broad strategic lifecycle marketing projects and initiatives from concept through implementation working directly with key stakeholders to develop business requirements, objectives, customer communications, and marketing plans.
  • Improve customer engagement from point of initial acquisition onward, developing a best-in-class customer experience across contact channels including web, email, SMS, in-app messaging, direct mail, inbound phone, and social media.
  • Synthesize, interpret and translate customer, campaign and research data into tangible, action-oriented strategies to increase cardholder satisfaction, engagement, and retention.
  • Develop strategic initiatives to meet revenue goals, manage costs and resources appropriately.
  • Create and execute proactive and reactive retention marketing treatments for high value and high potential value segments that drive KPI improvements.
  • Work with Marketing Analytics team to design tests and campaigns that have reliable and measurable results; implement a continuous cycle of testing and learning.
  • Provide direction to internal and external creative resources to develop new, multi-channel, marketing materials.
  • Collaborate with marketing managers across the enterprise to regularly share insights, develop ideas, and scale new programs.
  • Partner with Product Managers to ensure new products and features are launched with exceptional marketing campaigns.
  • Ide ntify areas of process improvement and team with support areas to affect positive change management.


  • Seven or more years of progressive responsibility with experience in loyalty and retention marketing and B to C direct marketing, with a track record of proven success in revenue generation through marketing efforts. Experience in Financial Services vertical a plus.
  • Experience managing multi-channel integrated marketing campaigns , strong working knowledge of multiple forms of media – direct mail, SMS, and digital, including; mobile, email, web, social media.
  • Experience with analysis (financial and other) of marketing programs, using campaign results and division forecasts to determine the effectiveness of marketing efforts, summarize analysis for discussions with senior management, set priorities, and initiate new campaigns.
  • Creative & innovative thought leader who is not afraid to take risks.
  • Experienced in successfully coordinating and managing small to large-scale projects from creation through implementation.
  • Excellent written, presentation, interpersonal, and people influencing skills.
  • Strong work ethic, highly organized, and able to manage multiple projects concurrently with the ability to multi-task in a fast-paced environment.
  • Experience collaborating across organizations, working with key support areas to effectively execute business including Technology, Operations, and Creative partners.
  • Conceptual thinker who thinks about business problems in a new way and clarifies the key issues in complex situations.
  • Bachelor’s Degree, MBA a plus
  • As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws

Job Sales & Marketing
Primary Location US-California-San Mateo

Organization NetSpend Corporation
Schedule Full-time

Job Posting
Unposting Date

Recruiter LaVonne Sheets

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