The strategic marketing consultant will participate in the development and implementation of 2014 marketing communication strategy for our higher education line of business. 1. Identify the Target Audience 2. Determine the
Communication Objectives 3. Design the Message 4. Select the Communication Channels 5. Establish a recommendation for the 2014 budget 6. Develop the tactical plans / marketing communications mix 7. Identify and implement success measurement metrics
Marketing Knowledge: Knowledge of Marketing, the process of planning and executing conception, pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals.
Brand Development: Knowledge of Branding and Brand Development, a process that consists of creating advertising and marketing campaigns that portray a message to potential and existing clients in an attractive, unique, and informative manner, successfully positioning the branded product above competitors.
Marketing Programs: Designing and implementing programs and promotional material to create demand in support of market plans. Producing advertising, direct mail, trade shows, campaigns, telesales, etc.
Budgeting: Knowing the company's and the department's related systems for the establishment of financial budgets and the reconciliation of these budgets including business unit interrelationships.
Strategy: Strategic planning is the process of deciding on organizational objectives, resources, operations and policies which will be implemented in the future.
Communications Plans: The ability to communicate clearly, diplomatically and effectively to an audience that may include, staff, investors, stockholders, stakeholders, clients, and others verbally and through announcements, newsletters, memos, annual reports, status reports and other media.
Marketing Analysis: Reviewing quantitative (financial) or conceptual problems and situations, and drawing appropriate and valid conclusions from data presented, sifting through data to determine the most significant elements. Identifying common elements and themes in situations and actions; recognizing cause and effect relationships.
Competitive Analysis: Competitive Analysis is the identification of competitors and the evaluation of their respective strengths and weaknesses in terms of products, services, marketing and other areas.
Minimum 5 years of experience developing/implementing strategic marketing plans, product launches and related marketing programs is required. Experience in with Business-to-Government marketing, particularly in the educational services industry, is desired but not necessary.
B.S. or B.A. degree in Marketing, business Management or related area required. MBA with marketing concentration preferred
- Must work well within a team structure
- Strong knowledge of marketing concept and techniques to effectively develop marketing plans
- Ability to set marketing priorities, collect, manage and interpret research data
- Working knowledge of budgeting process and practices sufficient to manage expenditures related to assigned marketing projects
- Strong problem-solving skills, ability to work independently and to manage multiple projects simultaneously highly desirable
- Excellent verbal, written and interpersonal skills
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