Strategic Marketing Manager
Destination Rewards, Inc. - Boca Raton, FL

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Job Description Summary of Responsibilities:

Working closely with Client Services, Creative, and Product Marketing, the Strategic Marketing Manager will -
  • Through Project management, ensure understanding of the clients goals and translate them into an effective marketing communication strategy that drives positive consumer behaviors.
  • Enhance the clients existing and create new marketing strategies through the use of the company’s unique loyalty tools and products.
  • Develop various marketing strategies that will generate engagement, market share growth, and profitability to both client and the company.
  • Harvest ongoing collaboration between Client Services, Creative, Product Marketing, and Marketing Communications with the goal of executing engaging marketing campaigns that drive desired consumer behaviors.
  • Guide the development and implementation of creative assets across multiple channels including, but not limited to email, web/mobile, gamification, and social media.
  • Using key indicators and metrics, analyze effectiveness of marketing campaigns, designs, and related and provide recommendations for enhancements.
  • Use research from a variety of sources to be ‘cutting-edge’ as it relates to marketing strategies and implementation.

Tactical Responsibilities:
  • Maintain working relationships with both internal and external clients
  • Manage development of company website and evolution of the brand.
  • Develop and manage company presence on social properties.
  • Develop and manage corporate communication and PR initiatives.
  • Assist in the development of website platform enhancement with emphasis on UX.
  • Standardize and manage project timelines and workloads
  • Develop and maintain global member communication calendar

Qualifications
  • 7+ years of proven experience in marketing management, advertising, or creative services.
  • Bachelor’s degree in marketing or communications
  • Self-motivated, entrepreneurial, outside of the box thinker and doer who can influence and overcome obstacles in order to get positive results.
  • Individual who is creative, innovative, accountable, and comfortable working independently or as part of a team.
  • Execute appropriate sense of urgency while multi-tasking in a fast-paced, dynamic environment.
  • Proven knowledge of best practices spanning a wide variety of channels including email, print, web/mobile, and social media.
  • Thorough understanding of creative briefs and the creative process.
  • Experience with creative concept testing including A/B testing.
  • Knowledge of customer segmentation.
  • Understanding of key performance metrics relating to marketing campaigns.
  • Strong organizational skills with ability to manage projects leveraging cross-functional groups.
  • Strong decision-making and problem solving skills.
  • Proficient in MS Office Suite (Outlook, Word Excel, and PowerPoint).
  • Excellent written and verbal communication, presentation, negotiation, and influencing skills.
Additional Information Additional Information

A background check is required for this position. We are looking for a dedicated person who wants to grow with the company. Salary history is required to be considered for the position. References will be checked. Please forward your resumes to humanresources@destinationrewards.com

Destination Rewards, Inc. - 8 months ago - save job