Strategist (aka Media Planner)
Omnicom Media Group - Los Angeles, CA

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Reports to: Strategy Supervisor

The following are the responsibilities and duties of the Strategist. This is not an all-inclusive list and will vary by account assignment.

Role The Strategist provides the client with the most effective media plan recommendation to insure that the client’s goals are met. He/she must be the day-to-day steward on assigned brands. The Strategist is required to develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner.

  • Guide the Assistant Strategist through the fundamentals of the planning process. Delegate (maintenance) responsibilities and check work.
Media Strategy:

  • Participate in Checkmate strategic planning philosophy
  • Seek a consumer-centric view in all strategic thinking
  • Provide point-of-view on various media in the marketplace
  • Participate in brainstorming sessions
  • Create media plan recommendations and alternatives
  • Select media vehicles and determine scheduling
  • Investigate creative, innovative approaches to strategically reach the target consumer
  • Analyze competitive activity in the marketplace
  • Execute the media plan
  • Generate tactical alternatives based on client needs and requests
  • Measure media performance to determine the extent to which the original objectives and strategies were met
  • Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems
  • Ensure a good working relationship with account and client teams to facilitate flawless execution of plans
  • Study demographic data and consumer profiles to identify desired target audiences
  • Gather data
  • Handle any client requests – i.e. plan changes, budget changes, provide marketplace information
  • Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
Media Expertise:
  • Attend internal and external meetings and presentations
  • Keep abreast of industry trends through advertising and media trade journals
Competencies Knowledge/Expertise
  • Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
  • Interest in the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
  • Interest in the client’s industry and environment within which he operates
  • Analytical thinking
  • Competency in mathematical concepts
  • Teamwork
  • Ability to work as part of a team
  • Ability to teach and delegate work to the Assistant Strategist
  • Prioritization skills (multi-tasking)
  • Technical Skills
  • Exhibit proficiency with MicroSoft Office
  • Ability to use Brainbox tools and software
  • Problem Solving
  • Ability to apply common sense understanding to carry out detailed, and sometimes involved, written or oral instructions
  • Ability to formulate solutions to media problems
  • Verbal/Written Communication skills
  • Ability to write clearly and concisely
  • Ability to effectively and comfortably communicate and interact with clients and vendors