Strategist (aka Media Planner)
Omnicom Media Group - Los Angeles, CA

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Reports to: Strategy Supervisor

The following are the responsibilities and duties of the Strategist. This is not an all-inclusive list and will vary by account assignment.


The Strategist provides the client with the most effective media plan recommendation to insure that the client’s goals are met. He/she must be the day-to-day steward on assigned brands. The Strategist is required to develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner.

Guide the Assistant Strategist through the fundamentals of the planning process. Delegate (maintenance) responsibilities and check work.

Media Strategy:

Participate in Checkmate strategic planning philosophy

Seek a consumer-centric view in all strategic thinking


Provide point-of-view on various media in the marketplace

Participate in brainstorming sessions

Create media plan recommendations and alternatives

Select media vehicles and determine scheduling

Investigate creative, innovative approaches to strategically reach the target consumer

Analyze competitive activity in the marketplace


Execute the media plan

Generate tactical alternatives based on client needs and requests

Measure media performance to determine the extent to which the original objectives and strategies were met

Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems

Ensure a good working relationship with account and client teams to facilitate flawless execution of plans

Study demographic data and consumer profiles to identify desired target audiences

Gather data

Handle any client requests – i.e. plan changes, budget changes, provide marketplace information

Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Media Expertise:
Attend internal and external meetings and presentations

Keep abreast of industry trends through advertising and media trade journals



Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism

Interest in the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing

Interest in the client’s industry and environment within which he operates


Analytical thinking

Competency in mathematical concepts


Ability to work as part of a team

Ability to teach and delegate work to the Assistant Strategist

Prioritization skills (multi-tasking)

Technical Skills

Exhibit proficiency with MicroSoft Office

Ability to use Brainbox tools and software

Problem Solving

Ability to apply common sense understanding to carry out detailed, and sometimes involved, written or oral instructions

Ability to formulate solutions to media problems

Verbal/Written Communication skills

Ability to write clearly and concisely

Ability to effectively and comfortably communicate and interact with clients and vendors

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