Under general direction, to provide communications support and outreach coordination for City of Boulder environmental sustainability initiatives, including, but not limited to, the city's developing Climate Commitment; enhanced energy efficiency services and incentives for both residential and commercial energy users; as well as zero waste efforts, including the implementation of a new disposable bag fee for retailers within city limits.
Duties & Responsibilities:
1. Communications support
Coordinates and develops messaging around key city sustainability efforts in accordance with Local Environmental Action Division's communications plans; ensures maximum accuracy, professionalism, consistency, timeliness and relevance in all public written and verbal communications related to such efforts
• Attends project team meetings and works one-on-one with program managers to provide strategic counsel related to calendaring and coordinating informative/educational and newsworthy communications
• Develops key talking points and central messages related to key city sustainability initiatives; anticipates and plans for both positive and negative consequences related to program and service development, implementation efforts, City Council direction; recognizes that different techniques may be necessary to meet different audiences' needs
• Reviews all written materials intended for a variety of external audiences, including members of the community, the media and City Council
• Drafts press releases, pitches story ideas and coordinates responses to public and media inquiries related to key city sustainability efforts by both Channel 8 and external media outlets
• Coordinates in conjunction with the Media Relations/Communications Director or designee, environmental sustainability-related marketing contracts with outside vendors and contractors; oversees and reviews externally and internally produced advertising and promotional materials for clarity, consistency in messaging, ease of understanding and other key communications factors
• Works with community partners to ensure consistency and clarity in messaging related to city programs and/or city support for environmental sustainability initiatives.
• Assists with internal communications around city energy efficiency initiatives, specifically the launch of a PowerEd dashboard tool.
• Maintains city's environmental sustainability websites, as assigned
• Utilizes available and relevant city social media sites to share information about programs, encourage involvement in communitywide sustainability efforts and promote behavior change
2. Outreach coordination and support
Assists in development and implementation of strategic and coordinated outreach efforts related to key city environmental sustainability efforts
• Evaluate data and reports related to past efforts, and work with Media Relations/Communications Director or designee, Local Environmental Action Division staff and possibly outside consultants to develop an updated and strategic outreach plan as well as communications plans specific to program initiatives
• Assist in developing and gathering outreach program metrics that will be used to track success or identify possible improvements to key city environmental sustainability programs and services, in general, as well as outreach initiatives, more specifically
• Works with Local Environmental Action Division staff to plan, develop and manage community outreach services, including events and meetings, and to perform related duties as required.
• Assist in coordinating Local Environmental Action Division participation in special events and festivals including community festivals, the Boulder County Farmers' Market, conferences, etc., in accordance with communications and outreach plans
• Collaborate with the Boulder Valley School District (BVSD), and other educational institutions (CU, CSU, Naropa University, etc.) to identify outreach opportunities and needs for students, teachers and administrators.
• Collaborate with other city sustainability outreach staff to coordinate and support efforts to raise community awareness and change behaviors to promote general environmentally conscious habits.
• Select, maintain, and oversee use of Local Environmental Action Division's educational and outreach materials and resources.
3. General duties
• Performs related duties as required and assigned to meet the needs of the city
• Treats coworkers and supervisors with respect and courtesy. Participates as a member of a team and executes assignments as directed. Observes staff and office protocol. Establishes and maintains effective working relationships at all levels of the organization.
• Serves as a contributing and participating member of the city's communications division and staff team
• Assist with emergency and crisis response efforts, in a communications-related capacity, as assigned
• Takes proper safety precautions to prevent accidents. Responsible for the safety of self, others, materials, and equipment. Uses all required safety equipment and follows all safety regulations, policies and procedures. Reports all accidents and damage to city property.
• Knows and complies with all city and department policies; participates in professional trainings and development; and adheres to attendance and workplace attire policies.
Generally, duties and responsibilities are listed from most to least critical or time consuming.
CITY VISION AND VALUES:
The City of Boulder is committed to service excellence for an inspired future and the following values:
• Customer service - We are dedicated to exceeding the expectations of our community and our co-workers by demonstrating consistent and professional service with a solution-oriented approach
• Respect - We champion diversity and welcome individual perspectives, backgrounds and opinions. We are open-minded and treat all individuals with respect and dignity.
• Integrity - We are stewards of the public's trust and are committed to service that is transparent and consistent with city regulations and policies. We are honorable, follow through on our commitments and accept responsibility.
• Collaboration - We are committed to organizational success and celebrate our shared dedication to public service. We believe community collaboration and the sum of our individual contributions leads to great results.
• Innovation - We promote a forward-thinking environment that supports creativity, calculated risks and continuous improvement. We embrace change and learn from others in order to deliver leading edge service.
REQUIRED MINIMUM QUALIFICATIONS:
Bachelor's degree in communications, journalism, public affairs/administration, public relations, or an equivalent combination of education/experience
• One or more years of communications or related experience
• Excellent writing and editing skills
• Strong organizational skills, professional attitude and ability to address issues and find information using own initiative under minimal supervision
• Demonstrated experience communicating effectively and working with public
• Demonstrated ability to work under pressure and meet deadlines
• Experience in creating and posting content to websites
• Demonstrated ability to use computing software, including email, word processing, spreadsheets, database programs, social media and Internet search engines
• Customer service experience and solution-oriented attitude
• Ability to deal with ambiguity and effectively cope with change in work plans and priorities
• Valid driver's license and independent transportation to attend all essential functions
• Have and maintain acceptable background information, including criminal conviction history and motor vehicle record
DESIRED QUALIFICATIONS (in addition to required minimum qualifications):
• Additional degree or minor in an environmentally-related field
• Experience working in the public sector and/or with communications efforts designed to bolster involvement in zero waste and/or energy efficiency programs and/or efforts to promote behavior change by both motivated and less interested individuals
• Demonstrated strategic and analytical capabilities
• Knowledge of sustainability and energy issues
• Understanding of local government and political processes
• Data input and analysis experience
• Demonstrated ability with InDesign and Photoshop software programs
• Reputation for integrity and trust in handling sensitive or confidential information
• Interpersonal savvy to relate to colleagues and members of the community and build effective relationships
WORKING CONDITIONS - Required physical and mental effort, and environmental conditions:
Physical and Mental Effort: Sufficient clarity of speech and hearing or other communication capabilities that permits the employee to communicate effectively on the telephone and in person. Sufficient vision or other powers of observation that permits the employee to review, evaluate and prepare a variety of written documents and materials. Sufficient manual dexterity that permits the employee to operate computer equipment and other office equipment. Sufficient personal mobility and physical reflexes to permits the employee to work in an office setting. Work may include extended periods of time viewing a computer video monitor and/ or operating a keyboard. Ability to work under stress from demanding deadlines, public contact, and changing priorities and conditions.
Work Environment: Works primarily in a clean, comfortable environment. Works in a setting subject to continuous interruptions and background noises.
Machines and equipment used include, but are not limited to the following: Frequently uses standard office equipment including personal computers, telephones, calculators and copy/fax machines.
ACCOMMODATIONS: Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
Note: The above description is illustrative only. It is not meant to be all-inclusive.