Territory Sales Manager
WILLCARE - New Haven, CT

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Territory Manager - New Haven CT

Territory Manager - New Haven CT

WILLCARE, a successful regional leader in the home health care industry, currently has a job opening for a Territory Manager in our New Haven CT branch location . In business for over 25 years, WILLCARE operates Certified/Medicare, Long Term Care, Licensed/Private Duty, as well as non-medical services and supplemental staffing agencies. We provide qualified skilled and non-skilled services focusing on preventative, rehabilitative and therapeutic care to our clients in all applicable settings. We have branch offices in Western NY, Hudson Valley NY, Connecticut, and Ohio.

Job Title: Territory Manager (aka Community Relations Specialist, Home Health Care Sales Representative, Account Manager)

Job Locations: New Haven, CT

Job Department: Sales

TERRITORY MANAGER JOB SUMMARY (aka Home Health Care Sales Representative/Account Manager)

Responsible for the day-to-day marketing and business development activities for certified/licensed operations within a service region in concert with the branch management and staff. Achieve the specific strategy, initiatives and goals outlined in the marketing plan


Execute the business plan and business development activities to existing and potential referral sources. Make recommendations for modifying the plan as conditions warrant.

Work with Corporate to generate leads for accounts that will develop new Home Health Care business.

Establish and maintain professional relationships with all referral sources, including physicians, nursing homes, assisted living facilities and hospital personnel including, but not limited to, case managers, discharge planners and other appropriate referral sources.

Assist Corporate in the development of a marketing plan to generate a budgeted number of referrals / admissions in the assigned territory.

Represent the Agency in a competent professional and responsive manner including, but not limited to, appropriate attire.

Track information and results routinely, providing senior and branch management with weekly reports and communication.

Propose local community sponsorships to Corporate for review and approval.

Distribute marketing and promotional materials as assigned by Corporate.

Collaborate with other marketers within branch and regional area.

Participate in all marketing and sales meetings and events.

At a minimum, meet quarterly goals and thresholds. Responsible for meeting percentage of payer mix as assigned by Corporate.

Maintain and handle all required reports on a timely basis. These reports include, but are not limited to, weekly call reports, expense reports, monthly reports and commission statements.

Monitor expenses, in concert with branch management, to assure compliance with operating budgets.


Bachelor’s Degree in Marketing, Health Care Administration or related field ( equivalent work experience or related sales experience will be considered).

Minimum of one year of experience in sales and/or health related field.

Evidence of sales skills and techniques, the ability to assess market potential, and closing skills.

Experience in presenting to physicians, discharge planners, directors of nursing, administrators, trust officers, attorneys, and the general public.

Knowledge of medical insurance and guidelines preferred.

Demonstrated organizational and communication skills.

Ability to read and write in English

For additional details, see:
JOB DESCRIPTION (click to open PDF file)

About this company
47 reviews
WILLCARE is a family-owned, independent, proprietary, regional leader in the home health care field. And we've been doing a pretty good job...