The Trade Marketing Coordinator will help to develop and execute marketing activities created by the trade marketing team, including, but not limited to traditional marketing, social media, digital advertising, media mailings, and blogger relationships. Assist the trade marketing manager and strategists with the implementation and follow through of marketing plans for specific titles and author brands. This may involve maintaining media and blog contact databases, coordinating mailing/e-mailing of press/promotional materials and product samples, coordinating advance review copies or galleys/e-galleys to author and media lists, and organizing and managing author events. Develop and execute strategic marketing plans by utilizing innovative advertising, publicity, social media and web presence in an effort to raise brand awareness and promote titles in an effort to meet or exceed title / project budgets. This can include overseeing outside publicity firms, photographer and videographers, etc. as well as author and retail account interaction. Act as the trade marketing liaison with the Digital Concierge, helping to plan and implement specialized social media strategies for specific authors and book releases, including, but not limited to Pinterest, Facebook, Twitter, Foursquare, blogs, etc. This also includes creation and maintenance of targeted blogging communications and relationship development.
- Strong organizational skills
- Excellent communication skills both written and verbal
- Ability to multi-task
- Self disciplined
- Strong team player
- Willingness to learn and master publishing software and social media trends
- Possess professional and mature disposition
- Bachelor's degree with an emphasis in Public Relations, Marketing, Communications or Advertising
- Three years experience in Christian publishing, marketing-oriented business, PR firm, ad agency, etc.
- Proficient with Microsoft Office software (Word, Excel, Powerpoint, etc.)
LifeWay Christian Resources - 14 months ago
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LifeWay Christian Resources is one of the world's largest providers of Christian products and services, including Bibles, Bible studies,...