Trade Marketing/Promotions Manager
Blue Diamond Growers, the industry leader in the manufacturing of Almond products is continuing to experience strong growth in our business. With that growth, comes an excellent opportunity in our Finance Division to support our manufacturing business. This position will be based out of our Sacramento, CA facility.
Supervisor: Director of Sales
Job Purpose and Summary
The Trade Marketing/Promotions Manager is responsible for the development, communication, analytics, administration, and budget reconciliation of all trade promotion activity for Blue Diamond’s Consumer Division. The overall objective of the position is to continually improve the effectiveness of trade promotion spending via increase revenue/volume and/or a reduction in spending.
This position reports to the Director of Sales – Consumer
General skills for the position include trade promotion experience in the CPG industry, strong analytical & communication capabilities, and the ability to manage a multi-million dollar budget.
Duties and Responsibilities
50 % - Management of the MEI Trade Promotion system through all phases of the process; from plan development to spending reconciliation with the Finance Department. Activities within the MEI system include:
25% - Assist Sales and Marketing in developing an effective trade promotion annual plan that meets the strategic direction of the Consumer Division. The trade promotion plan must work in conjunction with all marketing activity to maximize effectiveness.
10% -Track competitive activity by key account and business segment. Provide monthly competitive evaluations with recommended actions in response to the competition.
5% - Communicate ongoing trade promotion activity to Forecasting and Operations, insuring the availability of finished goods inventory
5% - Provide weekly updates on all new product initiatives in the Consumer Division
5% - Assist the Sales team in providing trade promotion analysis prior to major key account presentations
- In conjunction with the Director of Sales, communicate volume, revenue, profit, and trade promotion spending goals to Sales by customer, region, and business segment
- Monitor performance at both the key account and business segment level
- Provide monthly reports by key account and business segment with actionable recommendations
- Ongoing evaluation/analysis of promotional activity
- Responsible for training Brokers, Sales, and Marketing on the MEI system
- Interface with Finance to insure accurate reconciliation of trade promotion activity
- Responsible for overseeing deductions through the MEI system
Positions Supervised : N.A.
- General Manager Consumer Products
- Director of Sales
- Director of Marketing
- Marketing Managers
- Regional/Key Account Managers
- Logistics Manager
- Forecasting Analyst
- Customer Service Representatives
- Accounts Receivable
Position Dimensions and Qualifications
- MEI Representative
- IRI Client Service
Education: 4 year degree, preferably with an emphasis in Business Administration/Marketing
Experience: Minimum of 5 years within the CPG industry
Skills and abilities: Strong computer skills
Interpersonal and Communication: Effective verbal and written communication capabilities
Technical and Analytical: Strong analytically. Experience working with multiple data sources to include secondary research (IRI)
Administration and Operations: Exceptional skills to include managing complex trade promotion system
Physical Demands: Office requirements. 5% travel
Work Environment: Office. Collaborative culture
Special Equipment Used: Strong computer skills. Microsoft Office, MEI, Adage, Qlikview, Foresight, IRI, etc
Blue Diamond Growers is an EEO/AAP/E-Verify Employer. We conduct post offer drug test and background checks on all applicants.
Blue Diamond® Growers is the world's largest tree nut processing and marketing company. Founded in 1910, the cooperative celebrated its 101st anniversary in 2011. Blue Diamond® led the development of California's almond industry from a minor domestic specialty crop to the world leader in almond production and marketing. We continue to build markets and create new products, new uses, and new opportunities for members of Blue Diamond® Growers.
Headquartered in Sacramento, California, approximately 3000 California almond growers deliver California almonds annually to their cooperative. The crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, and the sixth largest U.S. food export. The California crop is valued annually at over $2 billion dollars.
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