The U.S. Director of Digital Campaigns will be responsible for the strategic visioning, planning, execution, and performance of our growing U.S. digital communications program and a critical part of the team that informs and implements our global strategy.
To succeed in this role, you’ll need two things: First, the ability to build, run, and drive high performance from a complex email engagement program that serves tens of millions of people in the United States. Second, a deep understanding and respect for our core content offering -- the personal stories of our users in their communities and around the world.
Change.org is the world's platform for change, empowering people everywhere to create the change they want to see. A certified B corporation, we are the world’s largest and fastest growing platform for social change, with more than 50 million users across 196 countries.
To support our exceptional user growth, we’ve developed an amazing team culture that is passionate, innovative, fun, connected, and high-performing. We believe that team members are at their best when we start from a place of personal strength and empowerment within a team that demands excellence, celebrates learning, and gets results.
This position’s scope of work includes cross-functional leadership, team and project management, building and evaluating user engagement performance frameworks, audience targeting and segmentation strategy, testing methodology, tool development, email design, content strategy, and reliable, regular delivery of excellent outcomes.
The ideal candidate will have the following skills and qualifications:
A great leader - you have ideas and vision, and love working with a team of other creative leaders to serve our mission and users. You love tackling sticky problems. You’re a great communicator. You’re passionate about what you do.
A great manager - you set ambitious goals, coach and support staff to achieve those goals, and focus your team on awesome solutions and excellent results. You demand excellence and support your team in achieving high performance.
Content expertise - you know what beautiful, inspiring storytelling is and how to create it and teach others to create it too. You have a lot of ideas about how to make email content even better. You know what moves people.
Email marketing expertise: you have a deep understanding of and ability to set engagement best practices and user lifecycle management in complex programs that integrate both marketing and triggered emails. You can construct an email workflow in your sleep, and you love list segmentation and working with machine learning tools.
Technical chops - you have a working knowledge of CRMs, HTML and CSS. You can work with technical people to solve problems.
Analytical skills - A love of data and metrics, and the ability to process complex information quickly. Well-practiced in testing methodologies, data analysis, reporting, and iterative systems improvement. You know what SQL is (and can maybe do a query or two) and love working with data people.
Really into making the world better. You think big, and you have a history of making social change happen in creative and interesting ways.
Experienced: At least 3 years of organizational leadership and management experience. At least 5 years of experience building and implementing successful email and digital communications programs.
Change.org is an exceptionally fast-paced and agile work environment. Our staff are high-impact, low-ego, and the US Director of Digital Campaigns must be a self-starter excited to work collaboratively in an ambitious organization working for social change.
Compensation is competitive, and while preference will be given to candidates in San Francisco, Washington DC, and New York, we are open to exceptional candidates based elsewhere in the United States.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.