USA Events Marketing Coordinator
Specialized Bicycle Components - Morgan Hill, CA

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THE ROLE: USA Events Marketing Coordinator
REPORTING TO: USA Events Marketing Manager
ORGANIZATION: USA Trade Marketing

POSITION SUMMARY:

The USA Events Coordinator is responsible for organizing and activating Specialized USA’s consumer-facing marketing presence at domestic events such as Tour of California, US Pro Challenge, Sea Otter, and Kona Ironman, as well as coordinating marketing and product logistics for the Test the Best Field Marketing Team.

HOW YOU WILL MAKE A DIFFERENCE:

Coordinate – organize pre-event and on-site event implementation:
  • Develop/measure experiences to engage consumers and enhance their awareness of the Specialized brand
  • Deliver clear, concise activation plans that raise the level of execution by Specialized USA events teams
  • Synchronize cross-functional teams to ensure continuity of message/experience
  • Coordinate ordering and marketing logistics for the Test the Best team

Influence – leverage external relationships:
  • Effectively reach Specialized’s core audience through existing vendors/partners
  • Expand Specialized USA’s reach to non-traditional/non-endemic audiences via partners
  • Identify and evaluate partnerships and report to Event Marketing Manager

Communicate – develop messaging plan:
  • Work with social media and web teams to create and capitalize upon promotional opportunities.
  • Develop and manage event communication calendar
  • Create and send out emails on behalf of the Test the Best Team as well as manage their database

WHAT YOU NEED TO WIN:
  • Customer service orientated
  • Meticulous attention to detail, exceptional communication and organizational skills
  • Able to coordinate complex, deadline-driven projects
  • Proven ability to network in an outgoing style
  • Aptitude for maintaining budgets/monitoring expenses
  • Ability to travel frequently, work extra hours including occasional weekends
MINIMUM EXPERIENCE:
  • 2-3 years of experience as a corporate administrator or managing corporate events
  • BS in Marketing, Public Relations or Hospitality a plus
  • Knowledge of office software, Adobe Creative Suite and Oracle a plus

Specialized Bicycle Components - 19 months ago - save job - block
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Specialized Bicycle Components didn't set out to make a museum piece, but the company's original Stumpjumper (the first...