VP, Corporate Marketing
PlayFirst, Inc. - San Francisco, CA

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Your leadership combined with our small, yet highly efficient Marketing team - will take the PlayFirst brand to the next level. You are an integral part of making our daily operations successful. You execute on clear thinking; core business strategies and you're joining our team because you like the idea of working in a creative environment where everyone's opinions count as we strive towards collective success.


Drive the development of PlayFirst’s strategic objectives for marketing as well as translation of those objectives into tactical roadmaps.

Responsible for driving marketing innovation and forming alliances with internal teams and external partners to deliver content across channels and manage our mobile product releases.

Work with product marketing to manage schedule and budget dependencies for asset creation and insure that all teams have an accurate understanding of campaign development and timelines.

Create media plans; monitor campaigns and provide qualitative and quantitative analysis.

Lead internal Marketing team and provide an environment that challenges and rewards group by cultivating teamwork, creativity, innovation and career growth.

Preferred Qualifications

IOS/Android mobile games marketing experience.

Previous experience in brand positioning; advertising development and building agency relationships.

Strong analytical skills, business acumen and the ability to analyze data to spot important trends and opportunities.

Ability to work in a fast paced environment while holding self and others to quality, on-time deliveries.

Desired Experience:
E-commerce experience is a plus.

Experience in the video game industry, either in console, online or casual games

Experience with products targeted at the females age 30+ segment

Experience with reporting tools, data analytics, and metrics testing.

MBA degree

Core benefits include: health, dental, vision, life/disability insurance, flexible spending accounts, 401(k) and stock options. PlayFirst is located downtown in SOMA right by the financial district (2 blocks from the Embarcadero BART/Muni station and Ferry Building) and offers great fringe benefits, including generous paid time off & company holidays, weekly chair massages, daily catered breakfasts, free snacks and refreshments, and company-wide game jam and idea creation sessions to innovate the future of mobile gaming.

Salary and level to be determined by experience and education

To apply for this position, please email your resume in a standard Word or PDF document to jobs@playfirst.com and please include the exact job title in the subject line as above.

We are proud to be an equal opportunity employer