VP, Marketing
Bitly - New York, NY

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Job Description

Bitly is looking for a VP of Marketing to join our executive team to create and own our marketing strategy for both our brand and our leading real-time social intelligence platform.
Ideally, you have:
  • Strong Marketing Leadership experience within start-up environments in the Software vertical
  • Very strong experience creating marketing strategy and initiatives covering: Social Media, Digital Marketing and Branding initiatives.
  • Track record of success in building and leading a small, technical marketing team
  • Experience driving leads for B2B sales team, preferably in the software or SaaS space
  • Deep digital marketing understanding built through industry experience
  • Experience in conveying the value of analytics, online metrics and ROI
  • Press Relations / Analyst Relations
Specific Responsibilities:
This role requires a broad set of skills that cover all areas of product positioning, promotion, product design, competitive and partner strategy for both a consumer brand and SaaS solution.

  • Build a marketing team responsible for market analysis, product planning, program strategies, all aspects of sales, and much more.
  • Be the primary brand champion within the project team to continuously ensure all marketing activities are optimally aligned with the business needs.
  • Manage and coordinate all marketing activities, including web, social, press releases, newsletters, creative presentations, and industry events.
  • Ensure deliverables meet high standards of consistency and quality.
  • Inspect marketing and design progress at the end of every sprint to accept or reject completed work
  • Develop and lead the program strategy for product releases, including launch plans, training documents & videos and sales collateral.
  • Develop a product marketing strategy and drive innovation in product and process via design and market trends in web and mobile technologies.
  • Develop and maintain detailed marketing deliverables in a prioritized product backlog that accurately reflects customer and business priorities.
  • Collaborate with leaders in Management and Product Development to create business strategy, product roadmaps, and identify gaps in and opportunities for product marketing.
Required Skills & Experience:
  • 10+ years of experience in marketing with an expertise in digital
  • Must have experience developing marketing programs for start-up companies.
  • Must have new product launch experience within online (SaaS) and consumer product based customers.
  • Strong experience building a social media strategy is essential
  • Ability to manage multiple projects and priorities.
  • 4 Year Degree (a degree in Marketing or an MBA would be a huge plus)
About Bitly
Bitly is based in NYC's Union Square. Benefits include Macs with huge monitors; a team that eats lunch together almost every day; flexible hours; frequent guest speakers; company-sponsored training and conferences; full benefits; equity; and a chance to do work impacting millions of users and the underlying fabric of the social web